We authors are always looking for new ways to get our books out in front of the public, be it guest blogging, book signings, or radio spots., Some of our cohorts (Carol and Lynne) have already given us guidelines for the radio shows. If we’re really lucky, we can score a TV spot. No, really; it’s not out of the question. Just think about those local TV shows that run on weekday mornings, the ones that love to feature the goat lady who makes her own soaps from goat milk, the fire captain who’s going to be the grand marshal of the Independence Day parade, the teenager who won a medal for saving his little sister from drowning. Those TV shows need guests, and you need to get the word out. It’s a perfect match, and a great way to practice your pitch.
If any of you are like me when it comes to public speaking or appearances, you know what it feels like to get “the jitters.” Yes – “the jitters.” It’s what I call the strange tightening of the gut, the chill that spreads throughout the body (starting with the temples), the warmth that claims the fingers… and, of course, the sensation of noticing every little thing goes on with your body: from every swallow to every seemingly imperceptible blink. Yet, part of the responsibility of being a published author is that one must make a presence every now and then – whether that be through conventions, signings, or, as I wish to expand upon today, television interviews. Yes, that’s right: television. Some of you must be quivering in your flip-flops and curl-rimmed fedoras at the word; though, some of you may also be perking your head up with interest, ready to make an appearance. Either way, whether you are the of the former or the latter, I am here today to assure you: interviewing on television is quick, painless, and ultimately rewarding – not only for the feeling of accomplishment that it brings, but also for the promotional benefits it delivers. And you don’t have to be on Good Morning America or Oprah in order to be featured and reap the benefits. Continue reading “Promoting via Local Television? Yikes!”