Exploiting the Subcognitive Brain

In my last post, I discussed the concepts of unconscious or subcognitive influence on the decisions people make. The hard-wired brain appears to be involved in a much wider array of skills and decision-making than science had previously thought.

People can catch a ball without consciously doing the complex trigonometry required to calculate angle, arc, and rate of speed. When the person fails to make the catch, it is more likely a result of the conscious mind intruding on the process—i.e., fear of being hit by the ball. If we don’t get in our own way, our brains work all that out lightning-fast without any fancy book-learnin’. Continue reading “Exploiting the Subcognitive Brain”