Authors, and others, have blogs and websites because they want to get the word out about whatever their passion is. What good is all that effort if no one ever sees it? Keywords, if used properly, will help get eyeballs on your work.
The key to all things keyword-related (no pun intended) is to put yourself in the shoes of the person doing the searching. What words or phrases would you search on if you were looking for the information? Think about that for a minute. Let’s say you were looking for a book on how to write gumshoe detective novels. Would you search on writing? No. You would get like a bazillion trillion results, none of which would be helpful. Would you search on how to write a book? No. Again, the results would be so broad – you’d never find what you need. You would have to search on the specific phrase of how to write gumshoe detective novels in order to get anything remotely helpful. Right? Let’s keep that logic in mind as we go forward. Continue reading “Tips for Using Keywords in Blog Posts”
Thanks for tuning in for Part II of ‘Get better Google search results with SEO’. If you missed Part I you can find it here. What comes up when you Google your name and your book? Anything? Try mine, if you’d like – Google: Jen Smith SICK. I come up in eight of the top ten listings most of the time and my book and blog have only been out since mid February. How does this happen? I’m going to share with you some of the top trade secrets that have been shared with me by Scott Wasserman of WSI Internet Marketing. Continue reading “Tips for Better Google Search Results Using SEO Part 2 by Jen Smith”
When I finished my book, SICK, and had it edited I felt like I had really accomplished something. Of course the dream of an agent was fluttering around in my brain like a beautiful brightly colored butterfly. I proceeded to write the most interesting gripping query letter I could possibly muster up and sent it out to eighty agents. Yup, that’s an exact number I carefully logged them on an excel spreadsheet. (geek) My beautiful dreamy butterfly quickly turned into an ugly moth as the rejections flooded in. Add the bad timing of Borders closing to the fact that agents now get hundreds of submissions sometimes daily, and I realized that I didn’t stand a chance. Borders was now sending back its entire inventory to the publishers at the cost of the publishers. That’s how it works. So no one was willing to take a chance on an unknown author. (I’m not ready to ponder the possibility that I suck as an author.) Continue reading “Tips for Better Google Search Results Using SEO Part 1 by Jen Smith”