Is social media marketing simply a distraction from other, more productive activities, or does it work to move books?
You may have wondered this from time-to-time. There seems to be little correlation between your number of Twitter followers and your sales figures.
Most authors are not good marketers. We seem to either over-enthuse about our books, to the point we drive people away, or we are so meek we barely mention ever having written a book. We think to ourselves, isn’t that the kind of thing my 2,500 fans ought to know? Continue reading “Social Media and the Author”