Two weeks ago we ran a tutorial on press releases. If you missed that, you can read it here. That article caused quite a stir, and a number of people responded with “Oh, man! I wish I’d had this information when my book came out!” But a new book release is not the only thing worthy of the local news. There are other ways and reasons to get press which often go overlooked. (One way that tends to get overlooked is sending your news to radio and television stations. Make sure to include them, too!) Here are a few reasons to generate a news release: Continue reading “Press Release Mania: Reasons to Issue a News Release”
I’ve been getting a lot of questions about press releases recently – probably because just this week I distributed nearly 300 of them. Frankly, I’m surprised by the number of authors and entrepreneurs who are not taking advantage of this FREE opportunity. Sure, your time is worth something, but all it takes is a little legwork (and a lot of clicking). Once you’ve gotten your distribution lists together, it’s just a matter of sending emails.
First of all, you need to write a short and interesting release. You can see my latest here which announces the release of Mr. Pish Goes to the Farm. Notice it’s merely four short paragraphs: the introduction which includes all the pertinent information (title, release dates, author name, genre); a brief description of the book’s contents; a hopefully compelling quote from the author (or a reviewer or celebrity); and the closer with links to get more information. Also, the information after the ### should be about the author and anything that links him/her to the publication. Don’t forget to include contact information. Fore more tips on how to write your news release – check out Lynne Cantwell’s article here. Continue reading “Press Release Tutorial”