At the Virginia Festival of the Book, this past March 23rd, several authors and experts talked about the best ways to build platform, as well as some specific marketing strategies. Last time we looked at platform building. Now, let’s look at marketing.
First and foremost, when it comes to marketing, think about trying to reach your reader. This is something that indie authors can do particularly well. Jane Friedman, former Writers Digest publisher who now teaches digital publishing at the University of Virginia, noted that traditional publishers have failed in gathering information about readers. “They’re selling to bookstores, so they don’t have these great email lists or insights into the market,” Friedman said. Authors can look more broadly at readers and try to reach them. Email is an especially effective way. Continue reading “Experts Talk Marketing Strategies at Virginia Book Festival”
So, once you’ve published a book, platform building and marketing strategies are the next things to tackle on the to-do list. At the Virginia Festival of the Book, this past March 23rd, several authors and experts discussed the best ways to build platform and market books.
First up, we’ll discuss platform building. Platform is more or less all the things that make up your author persona. It includes everything from social media to your work to your general reputation in the author world. Platform building is one of the strongest parts of your marketing strategy, but it’s also the most difficult, the experts said.
“Your platform is part of your job as a writer,” said Bethanne Patrick, author of An Uncommon History of Common Things who built a large following (186k) tweeting as @thebookmaven. “Many of us would rather be writing and researching. But it is not optional. It is something that has to be done.” Continue reading “Book Festival Experts Offer Advice on Building Author Platform”
This post is about an under-appreciated form of “platform building” that has a lot more side advantages than the ones you normally hear about. The concept of “platform” has become distorted. Originally it meant that you have a presence or recognition that will fuel sales. You’re a famous athlete, a major radio preacher, a business seminar star, a slut who sleeps with politicians: a ready-made brand for your work. I always said that a platform isn’t something you do or get, it’s who you are. Continue reading “The Benefits of Anthologies”
In my last post I talked about pushing yourself out of your comfort zone and into a visible venue, someplace where your readers can see and meet you. There are so many different events where you, a published author, are seen as a rarity and even a bit of a celebrity. Here at Indies Unlimited many of us are published authors, and it is easy to forget how impressive this is to non-writers. Remind yourself every day that you have done something many people just dream about. Then, find those local events where you can strut your stuff.
Anyone who asks me about Pinterest will quickly realize that I am smitten. It is a brilliant concept based on the idea that one of the three founders is a prodigious collector. Pinning to your boards is like collecting in a virtual sense. I did research for this post in order to back-up my Pinterest obsession with solid facts and statistics so that you can understand why I spend any time on the site. I believe that time spent on Pinterest is an investment, and another creative way to build my marketing platform by branching out beyond the Facebook and LinkedIn groups I belong to.
Pinterest is now the third largest social media site behind Facebook and Twitter. It is, reportedly, 65% women and 35% men. This is a huge shift from January 2012 when it was over 90% women. I’ve found different numbers as to how many millions of pinners there are. Suffice it to say there are millions. And many of them are avid readers. Continue reading “You Asked For It–Building Your Platform”