Book Advertising: Not So Wonderful Anymore

book advertising girl-1012862_960_720About four years ago I told you about an organization called Project Wonderful that was an alternative to Google Adsense for selling advertising space on your blog or website.  (Yeah, I’m amazed I’ve been around for four years, too.) It continued to work well for me after that post. Unfortunately, last month I received an email announcing that they were shutting down. I found part of their explanation disconcerting, for its more far-reaching implications, assuming they’re correct. This excerpt is the part that got me thinking. Continue reading “Book Advertising: Not So Wonderful Anymore”

How to Set Up an eBook Ad with Amazon Marketing Services

Amazon Marketing Services Logo 2017A few months ago, KDP opened up Amazon Marketing Services to all eBooks, not just the ones in Kindle Unlimited. Setting up an ad is a relatively simple process, although it can look intimidating in the beginning.

Today, I’m going to walk you through how to set up both types of advertising.

First, go to your Reports page in KDP and click on Ad Campaigns (red arrow below). Continue reading “How to Set Up an eBook Ad with Amazon Marketing Services”

Amazon Marketing Services for KDP Select Titles

Amazon Marketing Services LogoAmazon rolled out a new advertising option in the last few days and, as with all things Amazon related, it set the author blogosphere abuzz. If you have published books through Amazon’s KDP Select program, when you go to your KDP bookshelf, you should see a link that says “Promote and Advertise.”

Amazon advertising IU1

If you are interested in giving this new option a whirl, click that button and you will be taken to a page that looks like this: Continue reading “Amazon Marketing Services for KDP Select Titles”

Advertising on Goodreads

goodreads logoGoodreads has been in the news quite a bit the past year, first for joining up with Amazon, and second for the well-publicized tension between authors and reviewers. All this discord has frightened some authors away from Goodreads. This is unfortunate, because Goodreads offers a variety of opportunities for authors.

One of those opportunities is their paid advertising option. You can access the paid advertising option midway down on your dashboard:

goodreads advertise your bookClicking will take you to their “Advertise With Us” page, where over on the right you’ll see a “Self-serve advertising” link: Continue reading “Advertising on Goodreads”