GDPR Compliance Update

Earlier this week, I wrote an article called Authors with Newsletters Must Get Subscribers to Opt-in Again Per EU Regulations. Since then, new information has come to light that may impact authors.

Please note that while many companies are reconfirming their lists, this may not be necessary. A podcast mentioned in the comments of the above-listed article, which can also be found here, featured a UK-based attorney who recommends not reconfirming your list. The attorney suggests asking for reconfirmation suggests you do not already have permission, and if you don’t have permission to contact them, you should not be emailing them to begin with. Please note that many newsletter companies are offering templates to revalidate subscribers, so they are expecting at least some subscribers to require additional validation. Use your own best judgment on what to do. We here at Indies Unlimited are not attorneys and do not offer legal advice. If you need legal advice, speak with a lawyer. We have free and low-cost legal services listed on our Legal Resource Page here.

We will keep you posted if further information arises.

Authors with Newsletters Must Get Subscribers to Opt-in Again Per EU Regulations

GDPRpaper-2056025_1920 (002)UPDATE: Please note that while many companies are reconfirming their lists, this may not be necessary. A podcast mentioned in the comments below which can also be found here featured a UK-based attorney who recommends not reconfirming your list. The attorney suggests asking for reconfirmation suggests you do not already have permission, and if you don’t have permission to contact them, you should not be emailing them to begin with. Please note that many newsletter companies are offering templates to revalidate subscribers, so they are expecting at least some subscribers to require additional validation. Use your own best judgment on what to do. We here at Indies Unlimited are not attorneys and do not offer legal advice. If you need legal advice, speak with a lawyer. We have free and low-cost legal services listed on our Legal Resource Page here.

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New regulations passed by the European Union on data privacy are impacting everyone with a newsletter that has EU subscribers. The new regulations require those with EU citizens as subscribers to provide those subscribers with certain rights when it comes to data privacy. The new regulations aren’t hard for newsletter owners to implement, but they do require newsletters to be proactive. So, here we’ll break down everything you need to know about the new privacy regulations and how it affects newsletters.

What is it? Continue reading “Authors with Newsletters Must Get Subscribers to Opt-in Again Per EU Regulations”

Should I Use MailChimp for My Author Newsletter?

mailchimp-logoWhat is MailChimp, and what is it good for? Of course, everyone does things differently, so I thought I’d offer a brief rundown on how I use Mailchimp to manage my mail-outs in a very basic way, and how it might be useful to you. This is not a review or an IU official endorsement. It is a slice of life that perhaps you can learn from. If you want to know more about creating a newsletter, see Jim Devitt’s post, Developing the Perfect Author Newsletter.

MailChimp is an email marketing service. You write your email; they send it to everyone you want and keep track of what happens to it after that. As far as the sending part, they don’t do much that you couldn’t do in your normal email program. For the analytical part, they provide information that I have no idea how to find myself, and this is the main reason I use the service. And on top of it, my newsletters look more professional. Continue reading “Should I Use MailChimp for My Author Newsletter?”

Follow up to E-mail Marketing (Or, don’t get your panties in a bunch)

I never knew that e-mail marketing would create such a stir! A couple of weeks ago, I posted an article on e-mail marketing as a part of your overall process to get noticed. You can read about the role of e-mail marketing here.

The comments on this site were all pretty generic and supportive of the process. However, I saw some related posts on other blogs and the basic outcry was, “I would NEVER do that!”

Perhaps some readers did not understand what I was referring to by e-mail marketing. This is NOT the type of e-mail marketing I was referring to: Continue reading “Follow up to E-mail Marketing (Or, don’t get your panties in a bunch)”