Imprintified

Harken back to the days of Mutual of Omaha’s Wild Kingdom. It was a fascinating nature show that was really just a vehicle for imprinting the brand of an insurance company on the American psyche. Of course, there were the commercials, but the name of the insurance company was actually a part of the title of the show.

It was even cleverly woven into the show itself. Who can ever forget narrator Marlin Perkins commenting as Jim Fowler wrestled with a giant anaconda, “Jim’s probably wondering if he’s got enough life insurance. Mutual of Omaha can help answer all your questions…”

Indies Unlimited has decided to follow in the footsteps of this great show with our own, entitled, Wild Wilderness Outdoors. It’s in early development, but here is a clip from the auditions for narrator for the program. We’ll probably keep looking. Probably.

 

Best of Devitt: What do we need to make it work?

Thomas Edison

[IU Contributing Author Jim Devitt is taking the week off to move some money to an offshore account or move to a different house or maybe move to the music. I’m a little foggy on the details. Anyway, here’s a selection from Jim’s greatest hits. Enjoy. – Hise]

Are you a serious writer? What does that mean, exactly?

I’m sure you are all familiar with the famous quote by Thomas Edison about invention being 99% perspiration and 1% inspiration.

If that were the case, a serious writer would not wait around to be inspired to produce their work. You would grab your lunch pail and show up at work every day to pound out 3,000 words or more. Continue reading “Best of Devitt: What do we need to make it work?”

What do we need to make it work?

Are you a serious writer? What does that mean, exactly?

Thomas Edison

I’m sure you are all familiar with the famous quote by Thomas Edison about invention being 99% perspiration and 1% inspiration.

If that were the case, a serious writer would not wait around to be inspired to produce their work. You would grab your lunch pail and show up at work every day to pound out 3,000 words or more. Continue reading “What do we need to make it work?”