Like any industry, a writer’s salary isn’t immune to the uncertainties of a wobbly economy. While a diversified portfolio that includes such skills as ghostwriting, editing and consulting enables you to switch gears when your wellspring of regular publishing markets run dry, being able to attract media attention should be just as critical an element in your business plan. When prospective readers are exposed to the positive publicity your name and talents consistently generate, their reaction is going to be that your “celebrity” credentials make you an expert worth seeking out and that your book is a must-have for their shelves.
The question is, how do you become that media darling? Continue reading “How to Attract the Media without Spending a Dime by Christina Hamlett”