Guest post
by Per Holbo
[This is a translation of an article that originally appeared in Danish on the blog HolboHistorier. The original article can be found here. The translated article is reproduced here with the author’s permission.]
Despite Amazon fighting to keep it under wraps the Danish media caught on. The mastodon in eBooks is coming to Scandinavia.
This is good news to anyone desiring a boost of eBooks in our region. For years, we´ve seen eBooks becoming steadily more popular each day, but here in Denmark, virtually nothing has happened.
The main reason I can think of, is accessibility. eBooks must be easy to get in as few steps as possible and if there´s one provider of eBooks, who has managed to almost make this a form of art, it´s Amazon.
The only Danish actor even remotely trying to accomplish a reasonable accessibility, is Riidr. However, they don´t even come close to Amazon in any given parameter. Amazon changes everything.
May 23rd, Politiken and May 24th, Berlingske Tidende, revealed Amazon’s plans to start investing in Scandinavia. As usual everything is quite hush-hush and we can´t know for sure, what they´re up to. Amazon’s spokesperson in London, Suzi Van der Mark, stated that no official announcement had been made about what their plans are – or are not – regarding Scandinavia. Continue reading “Amazon Goes to Denmark”