Secrets I Learned from Running a Book Promotion Site

book promotion secrets courtesy pixabay girl-1076998_960_720I’m sixty days into my new position as top dog at an eBook promotion site. It’s been a ton of fun and along the way I’ve had several mini-epiphanies. I want to share them with you because I think as writers and marketers, the things I’ve learned might help you. And, if you’re like me, you might find some of this truly surprising.

1.       Readers are really, really grateful that the service is there.

I thought the whole world knew about Bookbub and ENT and whatever other book promotion site is currently flavor of the month. This is incorrect. Either they know about those other services and they want more choices, or they haven’t heard of them. I’ve received multiple emails thanking me for the service. Right after the “thank you”, the one sentence I hear over and over is “I love your books”. Continue reading “Secrets I Learned from Running a Book Promotion Site”

Book Promotion 101 – 7 Critical Marketing Principles for Authors

Guest post
by Donna Fasano

Promotion, especially for new Indie Authors, can look like a harrowing hike up Mount Kilimanjaro—fraught with slippery slopes, hair-raising heights, and dangerous cliffs. But it doesn’t have to be, not if you take it one step at a time. So let’s tighten our bootstraps and take a little hike. Continue reading “Book Promotion 101 – 7 Critical Marketing Principles for Authors”

Tuesday Tutorial: StumbleUpon

StumbleUpon LogoI’ve been a member of StumbleUpon (SU) for years now. I can’t remember how I found it, but it seemed to me a good place to spread the word about my blog posts. SU (no, no relation to IU) now has over 25 MILLION members, or Stumblers, as they call them, making it a platform worth exploring. Continue reading “Tuesday Tutorial: StumbleUpon”

Trilogy Marketing Tricks by Michael Poeltl

Author Michael Poeltl
Author Michael Poeltl

As an independent author, I understand the limited reach I have against traditionally published books or series. So, as such, you have to think outside the box.

Have you written a trilogy or series? Have you created a website? Have you marketed yourself on all of the important social networks? The Facebooks and Twitters, Goodreads and LinkedIn? Did you place your book on Amazon and Smashwords in digital formats to meet all potential e-readers like the kindle, nook, kobo, Sony and ipad? Have you joined forums like Kindle boards and mobile reads to promote your work? Have you approached bloggers and reviewers of your genre?

Good, then you have taken your future and the future of your books into your own hands. Regardless of whether you’ve been traditionally published or going it on your own, marketing is always going to be on you, the author. Continue reading “Trilogy Marketing Tricks by Michael Poeltl”