How to Use Perma-Free eBooks to Bolster Paid Sales

permafree books roe-deer-2540087_960_720So, you’ve heard that making books perma-free (permanently or long-term free) is a great way to spur sales of your other books. You read an IU article on how to make your book perma-free, you did it, and now, six months later, your book has a ranking of 80,000 in free books and you’re barely getting one free download a week. Where did things go wrong?

Well, what I’ve described is not unusual. Free can be an effective strategy, but it’s not one that is effortless. If you don’t promote free, it can go badly. Today, I’m going to discuss some ways you can get the most out of a free book. Before I get started, Continue reading “How to Use Perma-Free eBooks to Bolster Paid Sales”

Ch-ch-ch-changes in Indie Publishing

publishing industry changes psychic-72085_960_720I received an email from another author recently, asking me if I could send him a link to a podcast I did on how to effectively leverage free days to promote your book. I had forgotten about that particular interview, but thanks to Google, it lives forever. After I found and listened to it, I knew I couldn’t send it to him. Almost everything I said at the time – the spring of 2014 – is wrong today.

Oh, it was true at the time, but in the ever-changing landscape of indie publishing, the advice I gave wouldn’t fly today. Continue reading “Ch-ch-ch-changes in Indie Publishing”

5 Steps to Building Your Most Successful Marketing Campaign Yet

Guest post
by Meg Baatz

As an indie author, you cannot succeed without a marketing campaign. At its core, marketing is nothing more than telling a story. It’s just applied in a different context. Here are the 5 steps you already use to captivate your readers that you can use to build your most successful campaign yet. Continue reading “5 Steps to Building Your Most Successful Marketing Campaign Yet”

Introduction to Squidoo

I have a problem. I have recently become an addict. I discovered Squidoo and now I can’t leave it alone. Not only is it free and simple to use but it is perfect for driving traffic to your blog/website or author pages. In brief, it gives you more exposure (the virtual variety) and if you want, you can even earn money from it.

It isn’t difficult to use, however, you will require some time to set up a good Lens which is essentially a very interesting page, consisting of sections, called modules. (Mine took four days to set up, but I am a slow learner!) You can use Squidoo’s templated platform to create a Lens on any topic you’d like. You can create as many Lenses as you want. Once you build your Lens you can publish it to the web. You even get to pick the URL. For example: http://www.squidoo.com/spicing-up-your-life. My other Lens is http://www.squidoo.com/how-to-do-a-successful-book-signing

Benefits of Using Squidoo
There are undoubtedly many benefits of using Squidoo. I wouldn’t be talking about it otherwise! There are millions of Squidoo Lenses, many of which can be found at the top of Google searches for their given topic. You should build a Squidoo Lens because: it’s free, you can make money through affiliate links and banner ads on Squidoo, it is simple (there are easy tutorials, a wizard and an eBook to assist you) and finally, SEO tools are built-in and easy to use, which allows you to rank higher on search engines for your topic. Continue reading “Introduction to Squidoo”