Sell to the World

Author Shaun McLaughlin

Guest post
by Shaun McLaughlin

A few months ago, I suggested here on Indies Unlimited that self-published authors make their work available in epub format, not just Kindle. Diversity can lead to greater sales. Here’s a further tip: diversify your epub vendors to make sure your ebooks reach an international audience.

Recently when IU held a like-fest for Barnes & Noble (B&N), I tried to buy a copy of the first Starship installment by Kevin O. McLaughlin (because I like his last name). B&N uses the epub format, which is compatible with my Kobo ereader. Continue reading “Sell to the World”

What a Difference a Year Makes

Nowhere, I submit, is the upheaval in the publishing world more apparent than at writing conventions. At last year’s World Fantasy Convention in San Diego, I attended a panel during which an agent (or maybe she was an editor) made some disparaging remarks about self-publishing, and a few audience members stood up and respectfully explained to her why she was wrong.

Fast-forward to 2012. This year’s World Fantasy Convention, in Toronto last weekend, featured a whole panel discussion about e-publishing.

One end of the dais seemed to be spewing dinosaur breath. The former editor-in-chief of Del Ray (Random House’s speculative fiction imprint), Betsy Mitchell, complained that her business is drying up; she said indie novelists aren’t willing to pay $3,500 for the kind of top-notch professional editing job she can offer. (I wondered whether it had ever occurred to her that the vast majority of indies simply can’t afford her.) Next to her sat Robert Runté, an acquisitions editor for a small Canadian press, who called the indie trend of using beta readers “editing by crowdsourcing.” He also said he used to write reviews of speculative fiction novels for money – but “that job is gone.” Who’s taking up the reviewing slack? Bloggers, said Emily Craven (although apparently she doesn’t review books on her own blog). Continue reading “What a Difference a Year Makes”

Format Diversity Can Lead to Higher Sales

Author Shaun McLaughlin

We indie authors work hard to coax readers to buy our books. When even a trickle of sales of an ebook is cause for euphoria, it astounds me that so many authors ignore 38% of the American ebook market and the majority of the Canadian market.

I am a regular visitor to IU. It’s a great site for trailers, sneak peeks, and advice. My only disappointment is the near exclusivity of Kindle as an ebook format. Most of the freebies offered on Fridays are Kindle ebooks. Twice, when I decided to buy a book after watching a trailer on IU, the Kindle-only format stopped me. Sure, I can read a Kindle book via a special app on my laptop, but that is not where I do my pleasure reading. Continue reading “Format Diversity Can Lead to Higher Sales”