If you’re the type of person who sends a spiffy holiday card and newsletter to your family and friends, you may be the kind of author who wants to do the same to your fans.
As a person, I am definitely all-in on the holiday card and catching-up newsletter. We do a picture (in a costume of some sort), a website and a brief summary of the excitement of the year. Lots of fun for family and friends who want to catch up.
So, how do you translate this to your author persona? Simple. Do the same thing, only author-related and send it to your newsletter subscribers. It’s a chance for you to connect with fans in a way that they normally connect with friends and family. Therefore, we want it to be similar to what we’d send to friends and family. Continue reading “Create an Author Holiday Card to Help Connect with Readers”
A few weeks ago, I wrote a post about how to craft a news release. If you missed it, you can find it here. And Kat wrote a post about distributing your release, which you can find here.
But writing the release and distributing it are only part of the battle; what you want is to hook an actual reporter, so that he or she actually reads the thing and writes a news story about it. We’ve had a few posts about hooking the media on your story idea – in fact, here’s one. But while theory is nice, I thought it might be helpful to watch hook-setting in action. Continue reading “Setting the Hook”