Facebook offers several ways to advertise services and products. In 2013, guest Nickie Storey-Bailey told us how to use Facebook ads to garner more “likes” for our author pages. In this tutorial, I’ll show you how to boost individual posts to get them in front of more people.
I don’t have an author page, but I do have a page for my small publishing company. Each time we publish a new book, I post about it on Facebook and wait for approximately three people to see the post, two of whom are the author and me. Thanks to Facebook’s always-changing algorithms, it’s nearly impossible to get eyes on our pages and page-posts these days without paying for it. Thankfully, it doesn’t have to cost a fortune.
Post your status update first, and then click on the “Boost” button (red arrow below). Continue reading “How to Boost a Post on Facebook”