Tag: email marketing

Developing the Perfect Author Newsletter

Developing an author newsletterNow that you’ve perfected your email list … okay, it takes more than a week … let’s talk about what goes in your author newsletter. I feel that your author newsletter is, or will, become one of the greatest marketing tools you own. Let’s jump in and see what a good author newsletter should look like.

One of the big misconceptions about newsletters is that it needs to be a multipage “book” about you and your writing. Remember, these are the days of 140 character tweets! Keep it simple. Linking your newsletter to your blog or website will allow the reader to access deeper, more extensive content. The number one rule is “The Reader is King.” It’s difficult to do, but you need to think about what the reader wants and design the newsletter for them.

With that in mind, the following are a few ideas to help you design your newsletter. Continue reading “Developing the Perfect Author Newsletter”

Fifteen Ways to Grow Your Email List

news-226931_1280Wow, I never knew you felt that way!

Apparently, many of you are getting fed up with Facebook. Last week’s post generated several comments in regards to Facebook and its effectiveness. Throughout the discussion, email marketing came up as a solid alternative. Personally, I think it is the way to go. It’s a more direct and personal way to communicate with your fans.

I wrote a couple of posts last year on how to get started in email marketing; you can find Email Marketing – A Way to Stand Out in a Crowd and Follow-up to Email Marketing by following the links. Continue reading “Fifteen Ways to Grow Your Email List”

Follow up to E-mail Marketing (Or, don’t get your panties in a bunch)

I never knew that e-mail marketing would create such a stir! A couple of weeks ago, I posted an article on e-mail marketing as a part of your overall process to get noticed. You can read about the role of e-mail marketing here.

The comments on this site were all pretty generic and supportive of the process. However, I saw some related posts on other blogs and the basic outcry was, “I would NEVER do that!”

Perhaps some readers did not understand what I was referring to by e-mail marketing. This is NOT the type of e-mail marketing I was referring to: Continue reading “Follow up to E-mail Marketing (Or, don’t get your panties in a bunch)”

How to Create an eMail List from Your Blog

Source: rgbstock.com

Last week we wrote about how you can stand out in a crowd with e-mail marketing. Is e-mail marketing just another time-suck to prevent you from doing your real work? You have to answer that for yourself. However, the latest research has shown that e-mails have twice as many conversions than search or social.

This is a great tool, but the first question most people have is, “How do I get an e-mail list?” Continue reading “How to Create an eMail List from Your Blog”