Your Neighborhood Amazon Brick & Mortar Store

Amazon storefrontThe news broke late last week: the Wall Street Journal reported that Amazon is renting retail space in Manhattan. The retailing juggernaut’s first brick-and-mortar store will be located on West 34th Street, across from the Empire State Building, and just a block from Macy’s flagship store on Herald Square.

But Barnes & Noble can rest easy. The word is that the Amazon store won’t stock books. Instead, it’s likely to be mostly warehouse space for returns, in-store pickup, and same-day order fulfillment for impatient New Yorkers. Inventory will probably be limited, according to the Journal, but eventually the store might carry electronic gizmos such as Kindles, Fire smartphones, and Fire TV devices. In any case, the facility ought to be up and running in plenty of time for the Christmas shopping season. Continue reading “Your Neighborhood Amazon Brick & Mortar Store”