Many, many years ago, back when we were still using stone tablets and chisels to write, my first novel was published. The year was 2001. That was also when I created my first “sell sheet.”
A book sell sheet (or book one-sheet, as some people call it) is designed to provide the necessary information to people who would buy your book. This is not for consumers, however, it targets buyers at book stores, libraries, other retailers, and wholesalers. These people want quick facts about your book, without schmaltz. Save that dazzling salesy stuff for consumers.
The main things these buyers want to know are: Continue reading “Creating a Book’s Sell Sheet”