Creative Book Marketing Ideas

easel with ideas graphic-3748761_640I was talking with a class that I was teaching this past week about marketing strategies and realized we haven’t had a marketing post in a while. Twitter and Facebook are what I think of as old marketing standbys, but there are other, more creative ways to market. Of course, as the kids say, YMMV (your mileage may vary) with all of them. Below is a summary of what we discussed.

Before I begin, however, don’t forget Martin Crosbie’s huge list of book promo sites.

And now, a few creative ways to market your book without constantly saying (or typing) “Buy My Book” (or the equivalent): Continue reading “Creative Book Marketing Ideas”

Book Reviews: Can You Quote Me on That?

I heard a rumor that some authors were wondering about the rules regarding quoting reviews of their books. Whether you’re doing this in a tweet, a post on Facebook or your blog, or using the quote as a blurb in an advertisement or on the back cover of a paper book, the same basic rules apply. The considerations fall into two groups: those that are legal issues and those that are more a matter of etiquette. Continue reading “Book Reviews: Can You Quote Me on That?”

Free eBooks: What Used to Be and What Works Now

My favorite saying about indie publishing is, “The only constant is change.” There’s no such thing as a long-term, set it and forget it marketing system that will continue to work to sell books year after year. I’ve employed half a dozen different primary strategies (and dozens of minor ones) over the last six years to market my books, and I have no doubt I’ll be adding more this year. We have to be like sharks — never sleeping, but constantly moving forward.

It’s been a while since I wrote something about how to gain more visibility for your books, so let’s dive in to one of my favorite methods — free runs. There is a certain segment of authors who believe that we work too hard on our books, and that we should never give them away. Essentially, they believe we devalue all books by choosing to give our books away. I was once one of them. Then, I too gave it a try. Five years later, I’ve given away almost half a million books, and in the process, I gained a career. Continue reading “Free eBooks: What Used to Be and What Works Now”

Who Reads Your Book? How Knowing Your Reader Can Help

your reader woman-309201_960_720 (002)As authors and writers, we are always looking for new ways to connect with readers. In spite of countless ‘how to” posts and training programs, no one has, as yet, produced a consistently successful method for growing a following and selling books to new readers.

Advice changes constantly as promotion companies and sites appear and disappear, and as algorithms in Google, the Zon, etc. steer readers in different directions.

It struck me a short while ago that perhaps many of us are going about it all backwards. Continue reading “Who Reads Your Book? How Knowing Your Reader Can Help”