My favorite saying about indie publishing is, “The only constant is change.” There’s no such thing as a long-term, set it and forget it marketing system that will continue to work to sell books year after year. I’ve employed half a dozen different primary strategies (and dozens of minor ones) over the last six years to market my books, and I have no doubt I’ll be adding more this year. We have to be like sharks — never sleeping, but constantly moving forward.
It’s been a while since I wrote something about how to gain more visibility for your books, so let’s dive in to one of my favorite methods — free runs. There is a certain segment of authors who believe that we work too hard on our books, and that we should never give them away. Essentially, they believe we devalue all books by choosing to give our books away. I was once one of them. Then, I too gave it a try. Five years later, I’ve given away almost half a million books, and in the process, I gained a career. Continue reading “Free eBooks: What Used to Be and What Works Now”
As authors and writers, we are always looking for new ways to connect with readers. In spite of countless ‘how to” posts and training programs, no one has, as yet, produced a consistently successful method for growing a following and selling books to new readers.
Advice changes constantly as promotion companies and sites appear and disappear, and as algorithms in Google, the Zon, etc. steer readers in different directions.
It struck me a short while ago that perhaps many of us are going about it all backwards. Continue reading “Who Reads Your Book? How Knowing Your Reader Can Help”
The good news is, as a self-published author, I can say I will never release a so-called director’s cut, or “author’s preferred text” version of my novels. What’s out is my preferred version. I haven’t been hornswoggled or bullied into publishing something I’m not entirely happy with. And that’s a good thing.
However, in the world of traditional publication, that’s not the case. The publisher gets the final say and some authors aren’t happy. The phenomenon was mentioned recently in this Slate article about Neil Gaiman. In passing, I’ve heard of several authors who wished they had more clout at the time their book was published, in order to veto changes. (One very noticeable one is JK Rowling’s first Harry Potter book. The US publisher thought the “Philosopher’s Stone” didn’t sound cool enough, so US kids got the “Sorcerer’s Stone.” But in this piece, Rowling notes she wishes she would’ve fought harder against it.) Continue reading “Should Authors Offer “Director’s Cuts” of Their Work?”
by Brenda Perlin
As an author, most of us find we also have to be bloggers in order to let the world know about our books. This sort of blurs the lines of what makes a true blogger – and why would someone who is not a writer want to spend the hours it takes to share content? Where are their rewards?
If you have your own blog, you know that it’s a lot of work. And featuring other people on your blog can sometimes turn into a nightmare. But what about getting yourself featured on other blogs? Here are some tips from bloggers to help you do it the right way. Continue reading “Tips to Get Your Guest Posts Featured on Blogs”