Author Hack: Keeping Your Back Matter Up to Date for both Amazon and Wide Titles

author hack fantasy-2763693_960_720One of the great things about writing multiple books is that readers have several points of entry from which to discover your work. One of the pain in the rear things about having multiple books is that each time you publish a new book, you have to update all the back matter for every other book you have published.

What is back matter? It’s exactly what it sounds like: Continue reading “Author Hack: Keeping Your Back Matter Up to Date for both Amazon and Wide Titles”

Book Titles in Thumbnail: Size Does Matter

illegible titlesAs you are probably aware, back when IU was vetting books, the most common issue we saw with books during the process was an unclear or confusing book description. The second most common issue: unreadable titles on book covers in thumbnail size.

Who cares? Right? It’s just a tiny book cover. No one expects to read it in that size.

Um, wrong.

One of our most referenced articles is one that our Lynne Cantwell wrote about the Marketing Rule of 7 – that it takes at least seven instances of someone seeing your book before they actually purchase it. Well – what if those seven instances are in thumbnail size? Do you think they will remember to purchase a book when they can’t read the title? Moreover, will they even notice it to begin with? Probably not. Don’t waste a chance to get in front of someone and make an impression.

Here at Indies Unlimited, thumbnails are generally 120×177 pixels, which on my laptop ends up being around 1.75 inches high by just under 1.25 wide. There is no specific industry standard for thumbnails, (on WordPress it’s 150×150) and the size varies from site to site. Then, add to it people viewing sites on their tablets and cell phones – and you can end up with some mighty small thumbnails. Can you read your title under those circumstances? You may want to check. Continue reading “Book Titles in Thumbnail: Size Does Matter”

Everyday Writing Resolutions for Self-Publishers

writers cave cathedral-cove-1592274_960_720Over the holidays I’ve been sequestered in the writing cave. It’s been productive; in fact I finished the final installment of a trilogy I’ve been trying to put to bed for the past few years. When I finally came out of the cave, it was January 1st and you know what that means. It’s time to turn random thoughts into resolutions and call it a blog.

Be more selfish

We devote a fair amount of time to helping others. We coach, encourage, and share our findings with our colleagues but we need to put ourselves first. We need to build our own mailing lists. We need to hone our own writing skills. We have to build our own support groups. These efforts have to come first before we help anyone else. Keep paying it forward but consider being a bit more selfish in the coming year. Continue reading “Everyday Writing Resolutions for Self-Publishers”

Do You Need to Be Closer to More Writers?

author write-insIn real estate, they say it’s all about location, location, location. But, does the same hold true for writing? Not in terms of the state or country you live in, but in terms of whether your write alone or in proximity to other writers.

While we generally all have writer buddies from whom we ask for advice or critiques, do we have buddies we actually sit and write with? I mention this because my local writers group started a weekly “write-in.” During that time, group members meet at a public library and write together. No, not on the same project, just in the same vicinity as each other. Write-ins are fairly common during National Novel Writing Month.

When I first heard the idea of a write-in, I was a little dubious. Continue reading “Do You Need to Be Closer to More Writers?”