Making a Splash at Book Festivals

Tucson Book FestivalI used to live in Tucson, Arizona, where they started a new Book Festival back in 2009. That first year, there were over 50,000 attendees, and by the third year that number had jumped to 100,000. Quite quickly, the Tucson Festival of Books was rated in the top 5 book festivals in the country. I attended every TFOB until I moved out of the area, and it was gratifying to see so many people excited about books and reading. But being used to smaller events in book stores and libraries, I quickly realized that a book festival of this magnitude was a completely different animal, and there was a lot to learn. Every year I did things a little differently, and every year I had a more successful time. Continue reading “Making a Splash at Book Festivals”

Planting Seeds…

Author Ken La Salle
Author Ken La Salle

Guest post
by Ken La Salle

As a writer, I sometimes have to remind myself to think beyond my current project (or projects). I find it important to remember to play the long game and not focus only on the immediate. This is a career I’m building, not a fairy tale. Things take time.

It is with this in mind that I decided to write these words to share with you.

Recently, I’ve been trying to get my philosophical memoir, Climbing Maya (available in ebook and paperback), recognized by a few media outlets in the hopes of driving up sales. When I talk about media outlets, I’m talking about newspapers, magazine, television and… oh, but I live in southern California where nobody reads and the TV market isn’t even aware of my existence. Taking that into consideration, media becomes blogs, podcasts, and radio (with a smattering of others hopefuls along the way). Continue reading “Planting Seeds…”

How to Write a News Release

Back when I was a journalist, I saw more attempts at eye-catching news releases than you could shake a stick at. Releases in color-coordinated folders, accompanied by a pile of color brochures on slick paper. Releases accompanied by little giveaway items, like a pen or paperweight graced (of course) with the sender’s corporate logo. Sometimes we’d get really good swag, like a t-shirt or a CD, with a news release.

But tchotchkes don’t make a story newsworthy. If you want a reporter to do a story about your announcement or event, the only thing you have to send is a good news release. (I’m using the term “news release” instead of the more common “press release” because I worked in broadcasting, and broadcasters – ahem – don’t have presses.) Continue reading “How to Write a News Release”

Tuesday Tutorial: That “Thing” – LibraryThing

What IS LibraryThing? From their website: LibraryThing is an online service to help people catalog their books easily. You can access your catalog from anywhere—even on your mobile phone. Because everyone catalogs together, LibraryThing also connects people with the same books, comes up with suggestions for what to read next, and so forth.

So, yes, it’s like a Goodreads or a Shelfari, and the now-defunct BookArmy. You can do author give-aways, or chats, and more.

Welcome to LibraryThing!
Welcome to LibraryThing! (Figure 1.)

The first thing you need to do is sign up for a free account and then become a LibraryThing author. Currently there are just over 8400 authors on LibraryThing making it a worthwhile investment in your time – consider how many authors are on Amazon.com! Information about becoming a LibraryThing author can be found here. Once you’ve gotten your account established, sign in. From your home page, click on Profile in the bar of tabs across the top (Figure 1.). Continue reading “Tuesday Tutorial: That “Thing” – LibraryThing”