Last month I talked about Street Teams and well, how mine didn’t actually go so great. This month I want to talk about Fan Clubs and how I prefer this to what I was doing before.
So, what’s the difference between a Street Team and a Fan Club? Well, for me, I thought of a street team as a group of people who could help me promote my work. Like my own little set of minions, they would do things for me and I would reward them with free eBooks and the odd surprise gift. When this didn’t work out, I wanted to try something completely different. I took the advice of a few successful author friends of mine and started up the Melissa Pearl Fan Club. Continue reading “Author Fan Club Awesomeness”
There have been a lot of questions recently about street teams and fan clubs. What are the differences and how can they help you? Having been involved with both, I thought I might share my experiences and then you can decide for yourself which might serve you better. This month I’ll focus on street teams and I’ll cover fan clubs in March.
Melissa Pearl’s post about her experiences working with a publicist got me thinking about the publicist experience from my end. I’m contacted by publicists on behalf of authors quite often. Those interactions can be both good and not so good, both in what I experience and, at least from my limited perspective, how well the publicist accomplishes the author’s goal in hiring them.
I’ll start with the proviso that a publicist might not be a publicist. Depending on what kind of publicity you want, there are other terms that might apply. I’ve been approached by publicists for the obvious things such as writing a story about or interviewing the author, to the less obvious like an offer of a guest post or soliciting reviews, sometimes as part of a blog tour. A blog tour operator is an example of a publicist with a very specific focus. The same could be said of someone at a small press who wears multiple hats, including that of publicist. Some authors hire personal assistants who, as part or all of their duties, function as publicists and marketers. Keep this in mind, not only in considering my post, but in evaluating whether a publicist makes sense for you and, if so, how. Continue reading “Publicists: A View from the Other Side”
Over the next few months, I’m planning on sharing some of the things I’ve learned about marketing since publishing my first book in 2011. To be honest, I’ve found marketing the hardest part of publishing a book. You work your guts out to get this product ready and then you have to work even harder to let the world know about it.
When I first started out in this business I thought if I saved my pennies and spent as little as possible, I’d make more money. It took me way too long to figure out that this is indeed not true. Money needs to be spent in order to be recouperated. I’m not saying be frivolous; wisdom and care is still needed in choosing what you pour your money into, but if you want to look at making a bigger impact in the market, then money does have to be invested to some degree. Continue reading “Working With a Publicist”