A Survey of Your Newsletter Readers Provides Info, a Sense of Community

google formsAuthor newsletters have been a topic of conversation here before. These newsletters let you communicate with readers, telling them about upcoming books, sales or appearances, and a variety of other fun topics you choose. However, your newsletter doesn’t have to be a one-way street. You can use it to ask readers questions that help you learn more about them, help them feel useful, and help you hone your author business.

So, what types of things should you ask your readers and how? There are generally two categories of questions to ask your readers: ones that help you get to know them better and opinion questions that help make readers feel more part of the process (and also help your author business). Continue reading “A Survey of Your Newsletter Readers Provides Info, a Sense of Community”

GDPR Compliance Update

Earlier this week, I wrote an article called Authors with Newsletters Must Get Subscribers to Opt-in Again Per EU Regulations. Since then, new information has come to light that may impact authors.

Please note that while many companies are reconfirming their lists, this may not be necessary. A podcast mentioned in the comments of the above-listed article, which can also be found here, featured a UK-based attorney who recommends not reconfirming your list. The attorney suggests asking for reconfirmation suggests you do not already have permission, and if you don’t have permission to contact them, you should not be emailing them to begin with. Please note that many newsletter companies are offering templates to revalidate subscribers, so they are expecting at least some subscribers to require additional validation. Use your own best judgment on what to do. We here at Indies Unlimited are not attorneys and do not offer legal advice. If you need legal advice, speak with a lawyer. We have free and low-cost legal services listed on our Legal Resource Page here.

We will keep you posted if further information arises.

Authors with Newsletters Must Get Subscribers to Opt-in Again Per EU Regulations

GDPRpaper-2056025_1920 (002)UPDATE: Please note that while many companies are reconfirming their lists, this may not be necessary. A podcast mentioned in the comments below which can also be found here featured a UK-based attorney who recommends not reconfirming your list. The attorney suggests asking for reconfirmation suggests you do not already have permission, and if you don’t have permission to contact them, you should not be emailing them to begin with. Please note that many newsletter companies are offering templates to revalidate subscribers, so they are expecting at least some subscribers to require additional validation. Use your own best judgment on what to do. We here at Indies Unlimited are not attorneys and do not offer legal advice. If you need legal advice, speak with a lawyer. We have free and low-cost legal services listed on our Legal Resource Page here.

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New regulations passed by the European Union on data privacy are impacting everyone with a newsletter that has EU subscribers. The new regulations require those with EU citizens as subscribers to provide those subscribers with certain rights when it comes to data privacy. The new regulations aren’t hard for newsletter owners to implement, but they do require newsletters to be proactive. So, here we’ll break down everything you need to know about the new privacy regulations and how it affects newsletters.

What is it? Continue reading “Authors with Newsletters Must Get Subscribers to Opt-in Again Per EU Regulations”

Getting Reviews: Voracious Readers Only

Back on May 1, our own Lynne Cantwell did an interview with Larry Froncek of Voracious Readers Only. Voracious Readers Only is an interesting website with a tantalizing concept. The premise is that voracious readers (you know who you are) can sign up and choose genres they’re interested in. Authors, then, are given the opportunity to showcase their book and give away free copies of their eBook to interested readers. The readers who opt in on a particular book of their choosing are expected to review the book on Amazon, Goodreads, or their own blog, plus they give their consent to be added to the author’s email list.

Sound like a win-win? I thought it did, so I tried it out. Continue reading “Getting Reviews: Voracious Readers Only”