As a writer you are your brand. Everything you post on-line, the picture you choose as your avatar, and every interaction you have with other bloggers defines you. If you didn’t realize that before, consider it now. You can look at branding as a chore, or you can use the myriad of social networking tools available and have fun showing your readers why you’re the author they want to follow.
Go ahead and Google personal branding articles – you can read these posts for days. Most of these articles will tell you, basically, the same crucial steps you need to take to successfully brand yourself. Take some time and peruse them. It is time well spent. Continue reading “Promoting Your Brand With Pinterest”
Officially, Pinterest is a ‘virtual pinboard’ that lets you pin pictures of all the beautiful, interesting and just plain cool stuff you find on the internet, and waste several glorious hours doing it. I know, I’ve done it. And not regretted a single minute.
On a purely personal level you can use it for your bucket list of places you want to see or things you want to do, you can use it to help design your garden, learn or share recipes or set your style of clothing.
On a professional level you can post inspirational pictures, the images of places you’d like to – or already have – used in your books, while also providing a glimpse of your personality. There’s a section for Your Style that I believe is supposed to be for posting pictures of clothes and shoes, but I use it for the things that say something about me as a person. It’s an interesting way to allow readers to see another side of you, to get a glimpse of the things you like, the things that interest you.
You can also post direct links to your books on it.
You see, the thing is, marketing ain’t art. It just isn’t. Writing is art. One is left brain (marketing), the other right brain (writing). For most people anyway… except those lefties. Now, according to some measures, some folks say I’m reasonably successful at this whole writing thing. Am I getting rich at it? No. Could I make a living at it? I am, like any other small business person, for the moment. Will I still be making a living at it in a year? I sure hope so. But make no mistake about it, writing is also a business, and Indie writing even more so. All I can tell you is what has been working for me.
Admittedly, I live in the middle of nowhere. It’s 18 miles to the nearest town; and the county, (which boasts a population of 13,000) has only ONE traffic light, and it’s in the center of town. My closest neighbors are 200 yards away. The nearest “city” of 30,000 people is a 40 minute drive. If we need to go to the “Big City,” that’s an hour and forty minute drive. Yet, I’m an author and I sell books.
No, it’s not easy either. I also juggle a 100 acre farm, 2 dogs, 2 cats, and 3 horses; so my time is divided up amongst everything. As difficult as it is, I find the time to write, edit, blog, and promote my books. Sometimes I’m up late, other times, I’m up early. To make some sort of success, you have to make sacrifices. Am I successful? I would say for only being published just over 2 years, mildly.
For most authors, the word “market” is akin to a 4 letter word. We all hate it—me included. But we’re not part of a Big 6 publishing juggernaut that will tell the whole world about our books. No, it’s most of the time just us. So how can you market without spending a fortune? If the internet isn’t your friend, it darn well better be! Take advantage of every opportunity to put your face and your books out there. There are many platforms to use such as Goodreads, Google +, Librarything, and many more. Here’s my most-used list of FREE ways to advertise and make sales: Continue reading “Marketing in the Middle of Nowhere by K. Rowe”