Tag: author marketing

The Portable Advertisement by David Biddle

Author David Biddle
Author David Biddle

One very important inexpensive marketing tool indie bloggers don’t talk about enough is the simultaneous publishing of both electronic and paperback versions of books – ebooks and pbooks.

A study by The Pew Center indicates that 19% of adults in this country now have tablet computers and 19% have dedicated ereaders. These numbers are up from about 5% in 2010. That’s remarkable.

But these statistics still mean that the bulk of the population doesn’t own technology designed to optimize the digital book reading experience. For this reason, indie writers should seriously consider making their next novel available as a paperback as well as an ebook. Such a move expands the reading market significantly. There are dozens of Print-On-Demand (POD) companies out there offering a variety of support services (to get started, check out one list here) to support indie writers who are so inclined. Continue reading “The Portable Advertisement by David Biddle”

Trilogy Marketing Tricks by Michael Poeltl

Author Michael Poeltl
Author Michael Poeltl

As an independent author, I understand the limited reach I have against traditionally published books or series. So, as such, you have to think outside the box.

Have you written a trilogy or series? Have you created a website? Have you marketed yourself on all of the important social networks? The Facebooks and Twitters, Goodreads and LinkedIn? Did you place your book on Amazon and Smashwords in digital formats to meet all potential e-readers like the kindle, nook, kobo, Sony and ipad? Have you joined forums like Kindle boards and mobile reads to promote your work? Have you approached bloggers and reviewers of your genre?

Good, then you have taken your future and the future of your books into your own hands. Regardless of whether you’ve been traditionally published or going it on your own, marketing is always going to be on you, the author. Continue reading “Trilogy Marketing Tricks by Michael Poeltl”

Your PR Personality, by Author Tonya Kappes

Author Tonya Kappes
Author Tonya Kappes

To many authors, marketing and promoting is something very difficult to do. No matter what publication journey you are on, marketing and promoting is primarily up to you, the author.

Where can you start? The first thing about marketing and promoting that you need to figure out is your PR PERSONALITY!

You do have a PR personality. Believe it or not.

Me….I’m very outgoing. I love being with other writers, readers, and just about anyone. This makes me an extrovert personality, which is an outgoing overtly expressive person! Me?!!! OVERTLY EXPRESSIVE???!!!!!

The other side of the personality coin is the introvert, which according to MR. WEBSTER means a shy, reticent, and typically self-centered person.

Your PR Personality is the first thing you should recognize before you can create your marketing and promo plan. After all, you do need a plan. You are your marketing and promoting department. Continue reading “Your PR Personality, by Author Tonya Kappes”