Create an Author Holiday Card to Help Connect with Readers

holiday_card_image_words_cropped_smallIf you’re the type of person who sends a spiffy holiday card and newsletter to your family and friends, you may be the kind of author who wants to do the same to your fans.

As a person, I am definitely all-in on the holiday card and catching-up newsletter. We do a picture (in a costume of some sort), a website and a brief summary of the excitement of the year. Lots of fun for family and friends who want to catch up.

So, how do you translate this to your author persona? Simple. Do the same thing, only author-related and send it to your newsletter subscribers. It’s a chance for you to connect with fans in a way that they normally connect with friends and family. Therefore, we want it to be similar to what we’d send to friends and family. Continue reading “Create an Author Holiday Card to Help Connect with Readers”

Is Instagram Effective for Writers?

surfing and husky photoAs a writer, you no doubt spend a lot of your time shut away behind closed doors, typing furiously. Life is lonely and you may only break the isolation to visit the fridge or hang about at the virtual water cooler of social media. However, social media isn’t a respite from writing, it involves more writing and is a notorious time suck.

I recently discovered a better way to take a break and still check in with online friends. It’s one of the easiest platforms to add to your social media — it’s fast, and it integrates easily into other profiles like Twitter and Facebook, so you can share your photos across all your social media accounts. I joined Instagram. Continue reading “Is Instagram Effective for Writers?”

Selling Yourself

Quentin BatesGuest Post
by Quentin Bates

How do you sell a book in the digital era? It’s a fraught question and if I had a sure-fire formula for authors to sell successfully, then I’d make a lot more marketing that than writing books of my own.

I came to this down the traditional route, via an agent (a small, energetic one) and a traditional publisher – until its recent takeover, one of the last of the old-school independent publishers with a long history. In fact, I can be proud of sharing a publisher with Bram Stoker, although he probably shifted a great many more books than I ever will. Continue reading “Selling Yourself”

How to Get Visible on Facebook

shaun inmonGuest Post
by Shawn Inmon

Do you have a Facebook page? Of course you do. Here’s the more relevant question: is your message getting out to your fans, or do you sometimes feel like you’re shouting down a well?

Life was easier in the early days of Facebook. You posted content and it was delivered to the walls of your fans. Then FB went public and monetized their platform, confirming the adage If you’re not paying for the product, you are the product. Suddenly, you needed to pay money to reach your fans.

There is a better way, of course—beating the Facebook algorithms. Every professional page tells you what your “Talking About This” number is. What does that number measure? My understanding is that it measures the number of unique users who Like, Comment, or Share a post on your page over a rolling seven day period. The higher that number is, the more of your posts will be seen by your fans. My understanding is that the average TAT is between 5-7%. So, if you have a thousand fans on your page, the average TAT number is 50-70. Continue reading “How to Get Visible on Facebook”