Tag: author marketing advice

Basic Marketing for New Authors: Social Media

Marketing 101 for authorsLast week, we covered some of the entry-level marketing tools new authors will need. You will need some of those items (your author photo, bio, and website links) in order to move forward with the social media basics we’re about to explore.

There are hundreds of social media sites out there, and like any marketing strategy, you need to choose the one that is right for you. So, below you will find the bare basics which I recommend you consider. Continue reading “Basic Marketing for New Authors: Social Media”

Basic Marketing for New Authors

Marketing 101 for authorsOkay, you’ve done the hard work of writing your book and publishing it. Now you can sit back and relax, right? Uh, no. Not even close. Now the real work starts: marketing.  I know, just the word makes you break out into cold sweats, right? What do you do? How do you start? Relax–sit back, breathe, and let’s talk about the first basic things you should do. Continue reading “Basic Marketing for New Authors”

Know Where You’re Going … Before You Get There

Know where you're going with a marketing planThere’s a story from years ago, the truth of which may or may not be factual, that goes like this. Albert Einstein boarded a train and flopped into a seat, his wild hair unmistakable to the other passengers. A conductor worked his way down the aisle, collecting tickets while Einstein fidgeted in his seat checking pocket after pocket. He seemed a bit frantic as the conductor neared, but the ticket taker put a hand on his shoulder, leaned down and said quietly, “That’s okay. I know who you are.” Continue reading “Know Where You’re Going … Before You Get There”

Goodreads for Beginners

goodreads logoMention Goodreads to an author and you’re likely to get a response like, “Oh, I don’t know. I’ve heard people are mean over there. I think I’ll pass.”

As a longtime user of Goodreads, both as a reader and an author, I’ve seen my share of skirmishes, but the problem, in my humble opinion, lies with misusing Goodreads. For those thinking of braving the waters, here are some basic Dos and Don’ts: Continue reading “Goodreads for Beginners”