So here I am, sitting at my desk and scanning Facebook when I should be doing … well, just about anything else. My to-do list is long and only going to get longer if I don’t knock a few items off of it. Then I see the post. In big white letters on a red background is the message “Have you seen me?” Under that is a picture of a teenage girl. Below that is a line with a single word, “MISSING” screaming at me in red. A few more details (“blah, blah, blah”) are outlined after that. I start thinking: Continue reading “Missing? Don’t Market Your Book This Way”
by Kevin Tumlinson
Yesterday, in Part 1 of this article, I wrote about book formatting and end matter. Today, we’re going to talk about what comes after that.
You likely won’t have been in the indie author space for more than a few minutes without hearing the terms “exclusivity” and “wide distribution.” Welcome to the Debate of Our Time: Indie Author Edition. Continue reading “The Indie Author Roadmap – Part 2”
Shortly I’m going to tell a true story about a man who is using a false premise to get publicity. This story is full of generalized and vague statements that will break most rules of telling a good story. When you get there, you’ll understand why. But before I even dive into the story I’m going to take a short tangent. (If I’m gonna break rules, I might as well go all out.) Even worse, that tangent is about politics.
Politics makes up a large share of the public discourse today. As some of my Facebook friends complain, I talk politics more than most. However, when it comes to my reviews, especially fiction, I try to put my personal opinions aside. If a work of fiction has a political ax to grind, it should be judged based on the story, not on whether I agree with its slant. In fact, the second worst backlash I’ve experienced from an author over one of my reviews was a situation where the author felt the real reason for the negative review was political. He was wrong. I agreed with his politics. His story just sucked. As a general rule, I don’t think my book-related sites are an appropriate place to stage or participate in political battles. However, if it is related to books or the business of publishing, I can imagine scenarios where I might make an exception. Which leads me to the story I promised. Continue reading “How Not to Get Publicity for a Book”
In a world where purchasers often need to see a product as many as twenty times before they decide to purchase it, is there anything an author can do, in terms of marketing, that is bad for their book?
I pose the question, even though I don’t entirely have an answer. I am leaning toward yes, but first let me tell you why I posed the question. An author I know told me something they were planning to do to market their book. I thought it was the stupidest thing I’d ever heard. (And, NO, I won’t tell you what it was.) While I can be fairly blunt, I’m not blunt enough to blurt out that I think an idea is completely idiotic. I did, however, ask, “Do you really think that will be effective?”
The author’s response. “Can’t hurt, can it?” Continue reading “Can Your Book Marketing Be Detrimental?”