It was one of those things: a chance encounter filled with intrigue and temptation. He had intense, dark eyes with a powerful passion smoldering just below the surface. I was drawn to him. Next thing I knew, we were standing face-to-face, and he was saying things to me in French that made me swoon. Of course I kept my cool. I didn’t want Mr. Tall, Dark and Dangerous to know that he’d gotten under my skin.
Facebook can be very powerful if you know how to use it. But, I’ve talked to plenty of indie authors who simply don’t see the effectiveness Facebook can have on an online marketing campaign. If they only knew a few things about what Facebook can do, they just might have a better time using this extremely powerful social media platform.
First of all, there is a personal profile and then there are pages that you can create. A personal profile can only have 5,000 friends. That’s why I suggest you make that into information about who you are as a person, not a book page. Provide information about your work and education. Highlight your interests. Add friends that you really know and even indicate who is in your family. In other words, be real. That is your real profile and it should be only about you.
Of course, you would mention that you are a writer and list all your books. That’s perfectly fine. So, then create a page for each book. Some writers find this a little too much. But remember, the Facebook experience is for you to define. So if you don’t want a page for each book, then simply create an author page where you can list all of your books. Continue reading “The Power of Facebook for Writers – Part One – by Michael Allen”
Wow. One of the most common…flubs, for lack of a better word…that I see is a Facebook author page with a discombobulated URL. I must see at least one or two a day. “Come check out my page!” they’ll say to me, presenting me with a link that looks like “http://www.facebook.com/pages/Judy-the-author/260458930631195” Hey, Judy, guess what? No one’s going to remember how to get to your author page with a link like that.
Don’t feel badly, authors aren’t the only ones who fall into this — lots of folks with “Business” and other kinds of pages do as well. And guess what? There is something you can do about it.