Tag: Author Branding

Who Are You?

Imagine for a moment that you have been invited to a costume party especially for authors.

You must dress in a costume that reflects the kind of writing you do. If you write in more than one genre, your costume must incorporate some element from each genre.

The game is that readers who attend will try to divine who you are from looking at your costume.

The more genres in which you write, the more elaborate your costume becomes; which may mean it will be harder for readers to guess your identity. That’s not how you win in this game, though. You win by being recognizable. Continue reading “Who Are You?”

Promoting Your Brand With Pinterest

Tim Ferriss, the Sensei of self-promotion.

As a writer you are your brand. Everything you post on-line, the picture you choose as your avatar, and every interaction you have with other bloggers defines you. If you didn’t realize that before, consider it now. You can look at branding as a chore, or you can use the myriad of social networking tools available and have fun showing your readers why you’re the author they want to follow.

Go ahead and Google personal branding articles – you can read these posts for days. Most of these articles will tell you, basically, the same crucial steps you need to take to successfully brand yourself. Take some time and peruse them. It is time well spent. Continue reading “Promoting Your Brand With Pinterest”

Writer Branding by Hettie Ashwin

Author Hettie Ashwin
Author Hettie Ashwin

As if there isn’t enough to worry about when one tries to be a writer, now apparently we need to be branded. I thought I had covered all my bases with my web presence, my blogginess, my own domain and my style signature. I webinar-ed on weebs, tweets and wikis just to get myself up to speed, but soon found via an online survey I lacked social networking skills.

I do well on a BBQ with dips, chips and an ice bucket, and can hold my own at a dinner party, but I never dreamed I was a social misfit. I needed a profile fix and quick! My Facebook account was a woeful state, and if I had any hope of pulling my socks up, I needed to network. But all this would be lost, the writing gurus advised, if I didn’t brand myself. An absolutely vital tool for all writers’ nirvana; publishing success. Continue reading “Writer Branding by Hettie Ashwin”