by Chris Leippi
There comes a point in every self-pubber’s journey to the bestseller charts when they realize it’s time to launch their books with some reviews already in place. Those reviews will help boost sales by instilling confidence in readers that your book is worthy of their money and time. On top of that, many major book promotion websites require a minimum number of reviews in order for them to consider featuring it. If you want to start booking these, you’ll need those reviews!
But, how do bestselling authors go about managing all of those reviewers? Are they sending out hundreds of copies, hoping that a small percentage of them will follow through and review? Or, are they keeping track of each individual who requests a copy and following up with them until they write their review? Continue reading “Managing ARC Reviewers”
We’ve had articles about each of these three kinds of readers, the purpose of each, and where they fit in the overall book creation process. But we’ve seen some confusion among our readers and some thought a discussion comparing and contrasting all three in one place might be useful. Continue reading “The Difference Between Alpha, Beta, and ARC Readers”
In my years as an Indie publisher, there have been a number of schools of thought as to what it took to be successful. In the salad days of 2012, the advice was, “Do a free run, then sit down and wait for the Brinks truck to back up with your money.” Those were good days, almost certainly too good to last. Since then, the advice has ranged from “write in a series and make the first book free” to “drive sales through Facebook ads,” to “use keywords and sharpened metadata to drive traffic.” Through it all, though, one thing has been constant: you need a mailing list.
The reason why is simple: You control how and when you access a mailing list, as opposed to investing everything into working the Amazon or social media algorithms. The problem with algorithms is, they change. What might be golden today can turn to lead tomorrow. A mailing list is yours forever, though, or at least until someone unsubscribes.
The key frustration I hear from most writers, though, is that it is awfully difficult to build a list into any kind of size that will deliver results. I feel your pain. Let’s look at the various ways to build a mailing list. Continue reading “Mailing Lists and Advanced Readers and Bookfunnel, Oh My!”
ARC (Advanced Review Copy) readers were a crucial part of the last “official” novel I released, Triple Dog Dare, co-written with the Evil Mastermind himself. Our ARC readers were a fantastic group of folks who provided us with feedback, reviews, proofreading, and a lot of positive energy going into the novel’s launch.
Back in the days when the Big Six ruled the world of publishing, ARCs would be sent out to reviewers well in advance of a novel’s publication. Some big-time reviewers wouldn’t even consider reviewing a book once it was published. They only wanted those very special pre-release copies, giving them an inside edge on other publications. This way, these reviewers were part of an elite group who received special advanced copies, and the publishers could bank on receiving a review from these high-circulation newspapers and magazines to help the book at launch time. This is why sometimes, in used bookstores, you will find a copy of a book with the stamp “uncorrected proof” on the title page. Okay, that was your history lesson. There will be a test later. Continue reading “ARC Reader Basics”