Can You Verify That?

I’m guessing you’ve all seen the notation on customer reviews for an “Amazon Verified Purchase” like this one.

I imagine many (most?) people don’t pay much attention to which reviews have or don’t have this, at least most of the time. However, if a review seems suspicious for other reasons, it is used by some people as “evidence” that their suspicions are correct. I’ve also been told that some of the book promotion sites are now looking at the number or percentage of Amazon reader reviews that are verified purchases as part of their vetting process. There is some confusion as to when an Amazon reader review will or won’t show as a verified purchase. So I’ve mucked about and think I have the answers. As it turns out there are several different scenarios and this isn’t as straightforward as you might think. Continue reading “Can You Verify That?”