Books exist at the intersection of art and commodity. As art, they suffer from the same malady of all art: they often get short shrift in the multiple priorities of daily life. People can and do live their whole lives without reading for pleasure. It is difficult from a marketing perspective to argue for a novel as essential.
People have a multitude of ways to spend their entertainment dollars, too. It might seem as if reading is being squeezed out as a pastime, but according to research by the Pew Center, Americans read about as much as ever. That’s good news, but it’s not great news. While Americans may read as much as ever, they don’t read a ton: Continue reading “Ad Copy Writing Techniques”