Video is King When Marketing as an Author

author michael poeltlGuest Post
by Michael Poeltl

It’s a fact that people engage with video almost three times longer than a static post or ad. That’s your first indication that video is your way forward. The other is that video can pack a visual punch a meme or gif just can’t accomplish. Consider an author reading passages from his or her book and the tension that accompanies it by standing in front of a group of people. If you’re lucky, you’ve filled the seats. If not, that anxious feeling could ruin your night. That’s stressful. Video readings, on the other hand, are completely stress-free. Do it from the comfort of your favourite chair. I was actually kind of nervous even to sit in front of the camera the first time, but with now over 20 videos behind me, the pace and comfort level at which I’m doing these video readings has increased ten-fold. Continue reading “Video is King When Marketing as an Author”

Adding a Video to Your Book’s Amazon Sales Page

author ellen Buikema-9 color_small (002)Guest Post
by Ellen L. Buikema

While perusing Facebook, I noticed a post in the Indies Unlimited Fans Group that piqued my interest — the new “add your video” option for your book’s Amazon sales page. I state upfront that technology and I do not always have an easy relationship, but this looked so promising that I thought I would give it a try. Please note that not everyone is seeing this option on their books’ pages yet. If you have the capability, this is what it will look like: Continue reading “Adding a Video to Your Book’s Amazon Sales Page”

The Indie Quest: Visibility through eBook Distributors

Author Bruce FottlerGuest Post
by Bruce Fottler

There’s a proverbial sea of books for sale that usually leaves the average indie author drowning in obscurity. Gaining meaningful visibility has always been a daunting challenge, and it’s getting harder with each passing year.

Many indie authors have several published titles under their belts, having spent a lot of effort refining blurbs, covers, and developing marketing and distribution strategies. But despite these efforts, I often hear a familiar lament: Achieving visibility is difficult, maintaining it is even harder. And scaling it up? Ouch. Let’s not go there.

While there’s a multitude of marketing strategies and advertising options that various blogs have explored over the years, I’d like to focus on retail channel performance. Are retailers offering promotional opportunities, and have they helped to increase visibility for the average indie author?

Continue reading “The Indie Quest: Visibility through eBook Distributors”

How to Write for Medium.com Part Two

Medium LogoGuest Post
by Dale E. Lehman

In my last post, I introduced you to Medium, an ad-free platform for readers and writers. You’re no doubt champing at the bit to earn money for Medium stories, so let’s get started. Follow me as I guide you through the authoring tools.

After logging in, your profile image appears in the upper right corner. Click this to drop down your profile menu. You’ll see a number of useful tools are here. Let’s start with “New Story.” Click that to access the editor.

Continue reading “How to Write for Medium.com Part Two”