Tips to Help Authors Make their Festival/Events a Success

RJ Crayton author bookfairmewithbooksThe warm-weather months are upon us, and this often means book festivals, book fairs, conferences, and other events. So, this seemed like as good a time as any to offer some tips on what authors need when selling their books at events. While events vary, the basic needs tend to be pretty similar.

First, before you go to the event, find out what you’ll be getting. Different events have different standards. Some events just provide space and a chair, and the author needs to bring a table. Many events provide a table. Sometimes you’ll have a table to yourself, and other times you’ll share a table. Presuming you have a table and a chair to sit in, what else are you going to need? I’ve broken the list into Must Haves, and Good to Haves. Continue reading “Tips to Help Authors Make their Festival/Events a Success”

Trying Amazon’s New Print Book Options

Amazon.comLate last year, Amazon began offering authors the option of publishing both their eBooks and paperbacks through Amazon. Previously, authors wanting to publish paperbacks had to use CreateSpace, an Amazon-owned company that required a separate login and tax information. Today, we’ll look at how that process works, so you can decide if it’s something you want to try.

While I’m always a bit leery of new things, I was really excited about the idea of seeing both paperback and eBook sales on the same dashboard. I decided to give Amazon’s paperback publishing a try with one of my recent titles, Prophecy of Light-Foretold. Here, I’ll give you the breakdown of the process. Continue reading “Trying Amazon’s New Print Book Options”

Newsletter Swapping Service Offers Authors a Free Way to Connect, Advertise

newsletter swap logoIf you’re an author who doesn’t have a ton of money to spend on advertising, but would like to be seen, newsletter swapping is something you might want to consider. The basic principle is simple: Author A and Author B write in similar genres and each one has a newsletter. When Author A sends out his newsletter, he includes Author B’s book and vice versa. With newsletter swapping, each author gets exposure to potential new readers while exposing their own readers to books they might enjoy.

In the past, in order to do this, two authors would tend to have to know each other, have talked about their lists, and then decide they want to swap. The first newsletter swaps I’ve done occurred this way (once I swapped with an author who has a 20k+ list). When a swap goes well, it’s great to see an uptick in sales or free downloads as a result. But the pool of most authors’ knowledge/friendships with other authors is limited.

However, a service I discovered in December is making newsletter swapping easy, providing lists of authors with similar genres and spots available in their newsletters. Continue reading “Newsletter Swapping Service Offers Authors a Free Way to Connect, Advertise”

Lack Book Reviews, but Want to Advertise? This Article Is for You!

NoCustomerReviewsWhile most authors want to advertise their books, it’s often difficult to find sites that will accept books that have few or no reviews. Well, fear not. Today, we’re going to list a few sites that have specific advertising geared at new releases that don’t have reviews, or generally accept books with few or no reviews.

We’ll start with new release advertising. Let’s say your book is just out and you want to advertise it, or the book is on pre-order and you want to schedule some ads for release week. Many of the advertising sites that perform well have a minimum number of reviews they require before they will even consider your submission. A book just released, or one that is on pre-order, is unlikely to have reviews. The good news is, you can schedule some “new release” advertising. (Please note, most sites do not accept pre-order advertising, but will allow you to input the pre-order link to schedule an ad for a date after the book’s release.) Continue reading “Lack Book Reviews, but Want to Advertise? This Article Is for You!”