Do Book Posts in Facebook Groups Work as Marketing?

Facebook-GroupI am a heavy user of Facebook personally. I belong to a lot of writer groups, and several groups that allow book promotion (you post a spiffy description and link to your book — typically the Amazon link). Several authors I’ve encountered have expressed great disdain at these promo groups, saying they’re a waste of time and filled with other authors posting promos, not real readers. The critics also argue that posting on these sites just clutters your news feed, showing your friends your crappy, lazy marketing efforts.

However, my newsfeed has been cluttered by several authors doing this, and to me, it seemed crazy that people would continue to do something that is completely ineffective. So, being the evidence monger that I am, I decided to conduct an experiment to see if these Facebook marketing posts actually work. My conclusion — sorry Charlie, I’m gonna make you read to the end to find out. Or maybe I’ll tell you at some point before the end so you have to keep reading and can’t just skip to the bottom (I’m laughing maniacally right now). Continue reading “Do Book Posts in Facebook Groups Work as Marketing?”

Create an Author Holiday Card to Help Connect with Readers

holiday_card_image_words_cropped_smallIf you’re the type of person who sends a spiffy holiday card and newsletter to your family and friends, you may be the kind of author who wants to do the same to your fans.

As a person, I am definitely all-in on the holiday card and catching-up newsletter. We do a picture (in a costume of some sort), a website and a brief summary of the excitement of the year. Lots of fun for family and friends who want to catch up.

So, how do you translate this to your author persona? Simple. Do the same thing, only author-related and send it to your newsletter subscribers. It’s a chance for you to connect with fans in a way that they normally connect with friends and family. Therefore, we want it to be similar to what we’d send to friends and family. Continue reading “Create an Author Holiday Card to Help Connect with Readers”

Thoughts from a Newly Converted Draft2Digital User

draft2digital logoWhen I first started self-publishing, the conventional wisdom said to publish direct to Amazon and use Smashwords to distribute to other online stores, such as Apple, Barnes & Noble, and Kobo. But, shortly after I did that, I started hearing about another player in the field, Draft2Digital. Everyone who used D2D described it as wonderful, but I was still hesitant to try something new, so I didn’t.

However, after it took 23 days for Smashwords to implement a price change at one retailer, I was ready to try something new. With my most recent novel, I decided to give D2D a try. And now, I AM IN LOVE.

Not “lust.” Not “infatuation.” Not “really hot for.” But truly, deeply in love. Continue reading “Thoughts from a Newly Converted Draft2Digital User”

Tutorial: How to Create Image Quotes

regret_tlt_quoteYesterday, we talked about using image quotes as a way to get your book-related text out on image-based sites. Today, we’ll go through a very simple method of creating these quote images.

You can make your own image quotes on programs like GIMP (free download), PhotoShop (a paid program), or even PowerPoint. You just need a program that allows you to add a background color and save your document as a JPEG. (You can even use the techniques in this MS Publisher book cover tutorial.) The process is not particularly difficult, so I’m going to offer some barebones instructions on how to do this on Google Drive, which is free, internet-based software available to anyone with a Gmail account. Continue reading “Tutorial: How to Create Image Quotes”