The Social Media Scheduling Free Ride is Over

scheduling social media posts for authors mobile-phone-1917737_1280Companies like Hootsuite, Buffer, and Dlvr.It are done letting you schedule a ton of social media posts without paying up. I was scheduling promotional tweets this month when I suddenly got a message saying I’d reach my limit of ten scheduled tweets.

I’d never seen this before. I tended to schedule a daily tweet that promoted at least one book, and I tended to, around the first weekend of each month, schedule tweets for the entire month (roughly thirty). I’d also schedule a few tweets for the week of interesting articles or quotes. I don’t like the idea of someone checking out my Facebook or Twitter accounts to find I haven’t posted anything in months, so scheduling allowed me to look active, even if it didn’t include high levels of engagement. (And don’t get me started on the importance of engagement. That’s for another article.) Continue reading “The Social Media Scheduling Free Ride is Over”

Author Hack: Keeping Your Back Matter Up to Date for both Amazon and Wide Titles

author hack fantasy-2763693_960_720One of the great things about writing multiple books is that readers have several points of entry from which to discover your work. One of the pain in the rear things about having multiple books is that each time you publish a new book, you have to update all the back matter for every other book you have published.

What is back matter? It’s exactly what it sounds like: Continue reading “Author Hack: Keeping Your Back Matter Up to Date for both Amazon and Wide Titles”

Should Authors Use Chapter Titles?

book chapter titles texture-1362879_1920I ran across this question recently in a Facebook group, and noted there was a lot of opinion on it. Some authors are vehemently opposed to using chapter titles, while others adore them. So, what’s best?

Well, the simplest answer is that it’s entirely up to the author. However, chapter titles do tend to be more prevalent in certain genres, so if that’s one you write in, you may want to adopt them. Continue reading “Should Authors Use Chapter Titles?”

How to Use Perma-Free eBooks to Bolster Paid Sales

permafree books roe-deer-2540087_960_720So, you’ve heard that making books perma-free (permanently or long-term free) is a great way to spur sales of your other books. You read an IU article on how to make your book perma-free, you did it, and now, six months later, your book has a ranking of 80,000 in free books and you’re barely getting one free download a week. Where did things go wrong?

Well, what I’ve described is not unusual. Free can be an effective strategy, but it’s not one that is effortless. If you don’t promote free, it can go badly. Today, I’m going to discuss some ways you can get the most out of a free book. Before I get started, Continue reading “How to Use Perma-Free eBooks to Bolster Paid Sales”