Launching Your Book – What’s Working?

book launch rocket-launch-67641_640As we wade into Fall and leave the sales doldrums of summer behind, it’s a good time to look at what’s working and what’s not working. Many sales outlets that authors have used in the past have become either less effective or totally ineffective. But, if you have a new book on the horizon there is good news. By executing a successful launch, you can gain enough momentum to earn consistent sales or have a strong enough initial surge that you can comfortably move on to writing the next book.

I polled a couple of authors recently who employed different tactics when launching their books. Some of their strategies were very interesting. Here are a few of their suggestions: Continue reading “Launching Your Book – What’s Working?”

Five Social Media Engagement Tips for Writers

writers and social media marketing business-people-1166576_1920Are you gaining maximum bounce from your social networks? Are Facebook’s new algorithms helping or hindering you from adding readers to your mailing list? Are Instagram and LinkedIn helping you gain subscribers? How can you really get more Instagram followers? What about Twitter or Pinterest? What are they doing for you? Did you know there’s an actual condition called “Social Media Fatigue”? Yes, there is. Are you feeling overwhelmed yet? Continue reading “Five Social Media Engagement Tips for Writers”

Amazon Suspends Authors! Promo Sites Closing Down! How to Deal With These Calamities

Dont-Panic1A couple of major and somewhat jarring events took place in our self-publishing community recently. An author had her books banned because Amazon detected a one day increase of her page-views from a couple of hundred to 25,000. They’re investigating the situation, but the author’s books have been withdrawn for sale and her agreement with KDP has been terminated.

In other news, Pixel of Ink, one of the major eBook promotion sites, shut its virtual doors. Many of the promotion sites we use have been in contravention of Amazon’s terms of service for some time. Amazon is now taking measures to make them comply or they’ll cease doing affiliate business with them.

Tons of bandwidth has been devoted to discussing these two topics. Authors, readers, and promoters all have opinions. I’ve put together a list of things you should be doing to deal with these situations. Continue reading “Amazon Suspends Authors! Promo Sites Closing Down! How to Deal With These Calamities”

Book Promoting:Is $1.99 The New 99 Cents?

the dead list by martin crosbieWe’re going to talk about selling eBooks. We can call it “connecting with readers” or “building our reader base” or “expanding our discoverability” in other articles. Right here, right now, we’re going to call it what it is: selling books.

I’ve been through the ups and downs of free promotions. I’ve had mega-successful returns where I’ve sold tens of thousands of books and I’ve had disappointing returns where I have not covered my promotion costs. I’ve sworn off free promotions and come back to them and realized that they can still be effective in terms of selling books. Again, we are not talking about climbing up the rankings in a genre-specific category or how many email subscribers we can gain or how many books we can give away. We’re dealing with book sales, and with free promotions we’re referring to peripheral sales of our other books or paid sales when our free book returns to its regular price. Continue reading “Book Promoting:Is $1.99 The New 99 Cents?”