My Journey to the Center of CreateSpace

398px-'Journey_to_the_Center_of_the_Earth'_by_Édouard_Riou_24Last weekend, I formatted my new novel for CreateSpace in MS Word, and survived mostly unscathed. This is my story.

First, I did the easy part: formatting the book for Smashwords and Kindle. But then – oh, then. Then I had to dust off my high school yearbook staffer hat, and tackle the paperback.

When formatting for print, you have to think in terms of two-page spreads. Your even-numbered pages will be on the left, and your odd-numbered pages will be on your right. That means you want your title page, your dedication (if you have one), the first page of your table of contents, and page 1 of your story all to be right-hand pages. You will need to insert blank pages to make this work. So: Title page, copyright page, dedication page, blank page, Table of Contents. If your ToC is an even number of pages, you’re good; if it’s an odd number of pages, insert another blank page. Then put in a “next page section break.” Continue reading “My Journey to the Center of CreateSpace”

Why Write YA?

Back in the misty reaches of time, books came in two types: fiction and non-fiction. It was usually pretty easy to tell the two apart. Fiction was a story someone made up. Non-fiction was supposed to be the opposite.

Then, in 1876, a guy named Melvil Dewey invented a system to organize and categorize every type of non-fiction book. Not long after, the concept of genre fiction was born – although we can blame Aristotle for the idea, as his Poetics was (apparently) the first attempt to categorize dramatic works as either comedy or tragedy.

Regardless, by the early 1900s – aided and abetted by marketers – fiction was being sliced and diced into ever more numerous categories. Wikipedia’s entry on genre fiction lists nine genres, each with corresponding subgenres. The entry on fantasy subgenres, for example, lists ten categories when sorted by theme, or five when sorted by setting. Several of these subgenres have sub-subgenres, and many overlap with subgenres of other genres. Paranormal romance falls into both the fantasy and the romance genres. Or sci-fi, if the magic happens on another planet. Or historical, if the magic happens in the past. Or young adult, if the magic happens to teenagers. Continue reading “Why Write YA?”

How to Write a News Release

Back when I was a journalist, I saw more attempts at eye-catching news releases than you could shake a stick at. Releases in color-coordinated folders, accompanied by a pile of color brochures on slick paper. Releases accompanied by little giveaway items, like a pen or paperweight graced (of course) with the sender’s corporate logo. Sometimes we’d get really good swag, like a t-shirt or a CD, with a news release.

But tchotchkes don’t make a story newsworthy. If you want a reporter to do a story about your announcement or event, the only thing you have to send is a good news release. (I’m using the term “news release” instead of the more common “press release” because I worked in broadcasting, and broadcasters – ahem – don’t have presses.) Continue reading “How to Write a News Release”

How Not to Run a Contest

loser-graffiti-1024770_960_720I’m a good little indie author. Really, I am. I’m working hard on building my backlist. I have a Facebook fan page and a Twitter account, and I post regularly on both. I’m on Goodreads and Shelfari and I’m even on freaking Pinterest. And I have a blog. I’m even pretty good about posting there on a regular basis – not every day, because that would make me crazy (okay, crazier than I already am, and thanks for pointing that out). But traffic on my blog is kind…of…glacially…slow.

So I thought I’d try to increase it by offering a contest. The prize was a signed copy of my latest book. Lots of people would want one, right? Continue reading “How Not to Run a Contest”