Book Signing Basics Part Two

Sample Book Signing Poster
Sample Book Signing Poster

An author in one of the writers’ groups in which I participate posted that she had a book signing at a store and no one showed up. She was very disappointed, and I can understand that. Who wouldn’t be? But she, and you, need to realize that this kind of thing happens all the time – it’s completely common for writers who have yet to become a household name.

At my first book signing, I expected to have a line – albeit small – because there had been so much press leading up to it – people had to be curious, right? Wrong. A few people did show up, and I did sell a few books – but there was NEVER a line. I directed a lot of people to the Harry Potter books and the food court, as I mentioned in my previous post. (Book Signing Basics Part One) Continue reading “Book Signing Basics Part Two”

Twitter Tutorial Tuesday

Author K. S. Brooks
Author K. S. Brooks

Yeah yeah, I know.  You’re on Facebook, Goodreads, Twitter, LibraryThing, Google+, LinkedIn, eHarmony and who knows what else.  If you’re like me, you’re wondering if these things are helping at all in the promotion of your book(s).

Sometimes it’s not about where you are, but “how” you are using those tools.  Here’s a tip on how you can use Twitter just a little bit better – and it’s something you only have to do once!

This is very quick and very easy. All we’re going to do is “spruce up” your profile. It’s really about making yourself more accessible – and giving people the opportunity to find out more about you in a quick and convenient fashion. Continue reading “Twitter Tutorial Tuesday”

Book Signing Basics Part One

Lust for Danger at B. DaltonA first time author asked about book signings. Here is my input/advice:

Honestly? Book signings are a pain in the ass. That’s only because they’re a lot of work and preparation for a usually small return on investment. They are a necessity, nonetheless.

Don’t be discouraged if only a couple of people show up and you don’t sell any books. That’s normal for a first book. And to add insult to injury, the most commonly asked questions (depending on if you’re in a mall or stand-alone book store) will be A) where are the Harry Potter books? and B) where is the restroom or food court. Be prepared for that and DO NOT take it personally. It’s no reflection on you whatsoever. It takes time to build a following where people will actually want to be where you are… Continue reading “Book Signing Basics Part One”

Press Releases – Free Publicity

Mr. Pish Press ReleaseThere’s always discussion amongst authors about ways to promote their books.  People get caught up in blogs, facebook author pages, twitter posts, forums, etc., etc.

Long before those methods, there were press releases.  Although the technology has changed to make disseminating press releases easier and faster, it’s still a valid way to promote your work.  And most writers/authors overlook it.

Got a new book coming out?  Press release.  Win an award?  Press release.  Doing a book event?  Press release.  Just like in the days of yore.

Only you can determine who should get your press release depending on your demographic, subject matter, location, etc.  That can be a lot of work, toiling over your laptop, emailing incessantly – as you should send these emails individually and not in a group blast.  Nonetheless, it’s necessary. Continue reading “Press Releases – Free Publicity”