Book Advertising: Not So Wonderful Anymore

book advertising girl-1012862_960_720About four years ago I told you about an organization called Project Wonderful that was an alternative to Google Adsense for selling advertising space on your blog or website.  (Yeah, I’m amazed I’ve been around for four years, too.) It continued to work well for me after that post. Unfortunately, last month I received an email announcing that they were shutting down. I found part of their explanation disconcerting, for its more far-reaching implications, assuming they’re correct. This excerpt is the part that got me thinking. Continue reading “Book Advertising: Not So Wonderful Anymore”

Where Are Amazon Book Reviews Going?

looking for amazon reviews binoculars-2194228_960_720If you’ve read this article from Nate Hoffelder at The Digital Reader  or any of the other articles going around, threads on forums, or whispers in the gossip mill, you might be under the impression that Amazon is doing something different with reviews, specifically those reviews that are written by people who didn’t buy the product being reviewed from Amazon. There is enough smoke for me to assume there must be a bit of a fire. But from what I can tell, there isn’t any reason to panic. Here’s my take. Continue reading “Where Are Amazon Book Reviews Going?”

Small Indie Publishers: An Overview

small indie press adult-3327336_960_720A couple of months ago I wrote a post about vanity presses: those publishers that are in business specifically to take advantage of authors rather than make money by selling books.  In the comments it was pointed out that I talked about vanity presses, self-publishing, and the Big Howevermany publishers as options, but not small presses. I even made the comment that there were a couple of small (some might say micro) publishers that I’d recommend without any qualms. But … I’m not going to name names. Instead I’m going to throw out a few thoughts on why someone might come to the decision to go with a small or micro publisher instead of self-publishing, and some of the things to consider in making such a decision.

I’ll start with a disclaimer that this is all just opinion. It’s not based on the experience of actually publishing a book using any process, publisher-assisted or not, but from observing the publishing landscape’s evolution over the last several years, reading about author’s experiences (both good and bad), and reading books that resulted from every publishing process out there. Continue reading “Small Indie Publishers: An Overview”

Everybody Listen Up: Smashwords Is Entering the AudioBook Market

listening to audiobooks girl-1990347_960_720Audiobooks. My first thought when I hear the term are questions like Why? Or what’s the point? The thought that “those aren’t real books” might float through my head. I feel pretty damn full of myself unless I stop to think for half a second, maybe get a bit introspective. Then I realize how much I sound like the paper sniffers. You know, the people who say an eBook isn’t a real book. They love the smell of paper and apparently the reading experience isn’t the same without it. I don’t want to be one of those people. Then I’ll admit to myself that if my commute involved driving an hour or two every day instead of the 30-foot stroll in my slippers and work pajamas from bed to office that I might see more of a need. Then I’ll remember that I’ve actually listened to audiobooks a time or two when an ex and I would take road trips. (If you’ve driven I-80 across Wyoming, you’ll understand the need for entertainment beyond the “scenery.”)

All of this is just a big buildup to make the point that, as an indie author you’re a business person. You have product and customers. Some of your potential customers like a product, in this case your books, in different formats than others. You have your book available as an eBook (possibly in different eBook formats available from multiple vendors) and paper. Is it also available as an audiobook? Should it be? Continue reading “Everybody Listen Up: Smashwords Is Entering the AudioBook Market”