Tracking Kindle Sales with Book Report

book report logoIf you’re selling eBooks through Amazon’s Kindle Direct Publishing (KDP) process, you most likely check your sales through the KDP interface (kdp.amazon.com). The KDP interface defaults to your book(s) dashboard, but if you click on Reports in the top menu, it’ll take you to your sales dashboard where you can view your units sold, Kindle Edition Normalized Pages Read for KU (Kindle Unlimited) and KOLL (Kindle Lending Library), and your accrued royalties for the month. You can also customize the view by changing the dates, sorting on specific books or on specific marketplaces.

This is all well and good, but I find the interface to be rather lackluster.

Enter Book Report. Book Report is a free app (app.getbookreport.com) that adds a hot button to your browser. When you first activate it, you may need to sign in to your KDP account in order for Book Report to sync to it, but usually once you’ve done that, Book Report operates independently and you don’t need to keep your KDP interface open to use it. I love Book Report. It’s easy to use, has lots of fun bells and whistles, and is visually appealing. I open mine first thing every morning and keep it open all day long. It updates constantly, so the numbers you see are always accurate. Matter of fact, the tab at the top of the page keeps a running total of today’s sales so you can see that even if you’re working on a different tab in your browser.

The default page comes up with several quick visual aids to give you an immediate grasp of how your books are doing. The first one is Top Earners. This shows you at a glance what your top six books are, in order of sales.

BR-TopEarners
Click any image to enlarge

Next is Earnings by Day. This is a line graph that shows you your earnings through pages read in KDP Select (blue) and your royalties for sales (red). If you’ve had a recent promo, it’s easy to see the spike that should ensue (as well as the cliff that inevitably follows).

Earnings by day

The next graph is Earnings by Book, a pie chart that shows all your books in descending sales order (The top seller is at the 12-1 o’clock position). If you move your mouse over a pie piece, you’ll see the title of the book, the total earned, and the percentage of the whole.Earnings by Book

The last quick reference is Earnings by Marketplace. This shows you how your book sales break out over the various Amazon markets. In the example below, Amazon.com, of course, is the US; Amazon.co.uk is the United Kingdom; Amazon.ca is Canada; and Amazon.de is Germany, and of course there are many other marketplaces not shown on my example.

Earnings by Marketplace

Details follow in a list showing each book and its earnings, pages read, royalties, etc. This list, plus all the charts and graphs above, can be customized by date, book, and marketplace.

The fun stuff enters in beyond all the typical sales information on the home page. Near the top of the page is a menu with six tabs: Today, Historical, Ranks, Reviews, Books, and Settings. Today, obviously, shows you the above results for today only. Historical gives you the option of customizing the above graphs by whatever timeline you choose: this month, last month, last 90 days, the year, lifetime, or custom. Rank shows your top three books in the Paid Kindle Store, plus how that rank may have changed up or down today. Below that is a graph to show your highest-ranking books over time, and below that is a Launch Comparison graph, contrasting the stats for several books of your choice from their launch date. This could be especially useful if you’re trying out different promotional strategies for different books.

Book report launch comparison

Next is the Reviews tab, which I like to check fairly often because it shows your latest positive review, which book it’s for, and how many days ago it was posted. Below that is a chart for Reviewer Retention, which shows how many reviewers reviewed other books of yours before or after a given book (which you choose). That’s followed by a list of all your books, how many reviews each has received and the average rating for each.

Book Report Reviews

The Books tab simply shows you all your books with ASINS, and the Settings tab allows you to customize all this data in a zillion ways.

As you can see, there’s a lot going on, and it’s all easily accessible and fun to play with. I find the information on Book Report to be infinitely more useful and interesting than the dry data on the KDP page. If you haven’t tried Book Report, you might want to check it out. It’s free, it’s fun, and it’s a great way to keep on top of your stats.

Author: Melissa Bowersock

Melissa Bowersock is an eclectic, award-winning author who writes in a variety of fiction and non-fiction genres. She has been both traditionally and independently published and lives in a small community in northern Arizona. Learn more about Melissa from her Amazon author page and her blog.

16 thoughts on “Tracking Kindle Sales with Book Report”

  1. An interesting app, but when I tried to install it with my Google Chrome browser it wouldn’t allow it and gave me a ‘Couldn’t update data in background’ error message. When i tried trouble shooting, it mentioned having to install an extension to my browser, but didn’t name it or give instructions on how to do it, so I finally gave up. Any suggestions on what might have gone wrong?

    1. Charles, I’m sorry you’re having difficulty. When I added mine, it gave me the option to add the app to Chrome or Firefox, and I’ve done both. It’s been a long time since I did this, but I believe I just had to choose which browser I wanted the extension added to, and as soon as I clicked that button, it did it. It adds the extension as a small, rainbow-colored open circle in the upper right-hand corner of the browser. Mine sits just to the right of the URL address window. You might check your browser and see if it’s there. If not, I’d suggest getting in touch with them at hello@getbookreport.com.

  2. It’s free until you earn more than $1,000 a month in royalties. Which, if you spent nearly $1,000 a month in advertising to get (grrr), isn’t going to leave you a lot of money to pay for Book Report. It is very cool, though.

    1. Sandra, I have noticed on the Settings page, down at the bottom, there is an option to subscribe to Book Report for $19/month or $190/year, but I have never done that. I have not, so far, cracked the $1000/month ceiling, so I’ve never been required to pay. I guess that’s the good news/bad news, huh?

  3. Great article, Melissa. I use Bookreport too, and like it. KDP is beta testing a new report page that gives some of the same information (link is to FAQs on the beta version):

    https://kdp.amazon.com/en_US/help/topic/GVTTXHKHVPAPBEDQ#faq

    It’s not quite as comprehensive, though, but it’s great for at-a-glance sales/pagereads and various other reports. Hopefully, they’ll add more bells and whistles. If they do, I might cancel my subscription to BR.

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