So what’s the deal on the Kindle Countdown Deal? You may have heard of it, but let’s break it down to the nuts and bolts and see how it works. The Countdown Deal (CD) is an additional promotional tool Amazon offers to those authors who have their books in KDP Select (KDPS). It allows authors to create a gradually diminishing discount of their books over a four day period with the idea being to inject a bit of urgency and excitement into sales.
Here’s an example. If your book is normally $4.99 on Kindle, you can set up a Countdown Deal to work like this: Continue reading “Amazon’s Kindle Countdown Deal”