Bob Hammond here. And just as I promised, too. I am living up to my new year’s resolution by paving it forward and providing all you little indies with tidbits of info to help you be successful in 2016. After 2016, you’re on your own.
In any case, this past Monday, Belinda Claymore – wait, my personal assistant just nudged me and said “Melinda Clayton.” I don’t know who that is. Probably one of my many fans. She can wait a minute or two while I tell you this very important information. Anyway, this Lucinda chick wrote an article about book promo sites losing their effectiveness. I decided it was time for me, Bob Hammond, to look into what Matilda had written to see if I could come up with some empirical evidence to either back it up, or debunk it. So, I had one of my many personal assistants who had run promos on some of my bestselling novels keep track of all the statistics. Because – you know that if there are no sales, it can’t be any of my books at fault. It must be the site!
About a year ago, I gave Judy my American Express Platinum card and told her to have at it. Now, today, exclusively right here on Indies Unlimited, we’re going to release her results. That’s right, I’m going to share my secrets with you, because that’s the kind of guy I am. Helpful. In any case, here are a bunch of numbers and dollar signs and website names that frankly mean nothing to me, but maybe they will be helpful to you.
I (Julie) ran an ad for one of Bob’s contemporary fiction genre books at a sale price of 99 cents on March 21, 2015 with:
eBookBooster $25 (eBookBooster is a site that agrees to send your ad out to various sites, 25 sites for $25, including Awesome Gang, Sweeties Picks, Ebook-Saurus, eBookLister, and maybe HotZippy – maybe was their word, never did know if it was included or not).
Sold 2 books total.
I thought they couldn’t all be that ineffective, so I decided to try some of eBookBooster’s sites directly. Yep, they’re all that ineffective.
Ran an ad for a different book in March with:
Read Cheaply ($15)
Ebook-Saurus ($10 for premium listing)
Ran an ad on April 10 with Awesome Gang ($10 for featured book listing)
Ran another ad with EbookSoda ($10)
Ran an ad in November for BKnights ($5)
Have tried multiple ads with Fussy Librarian ($15)
Never sell more than 3.
To summarize, with ads through EbookSoda, eBookBooster (including Awesome Gang, Sweeties Picks, Ebook-Saurus, eBookLister), Read Cheaply, BKnights, and Fussy Librarian, I spent $120.00 and sold a total of 14 books. At $0.35 per book, That means Bob took in $4.90, which translates to being down by $115.10.
Frankly, the disturbing part of all that jargon is the fact that my books were on sale for 99 cents. Whoever heard of such a thing? I made that sacrifice for you Indies – it’s all for science and art or what-have-you. In any case, I hope that info is helpful to you. Because that’s what I, Bob Hammond, am all about in 2016. Helping out. And you can read all about it in my new book, That’s Me, Helpful Bob Hammond.