New Book Launch and Marketing

Yvonne's book launch - 02So your baby is in the hands of your editor and you look at a blank screen asking yourself, “What now?” This is the stage that gives new writers their biggest challenge. IU is here to help.

If you’ve been reading the advice on social media you will have already begun to let your potential fans know the book is near completion. You’ve posted the cover on Facebook and Twitter and your blog/website. You’ve posted regular updates or tidbits there as well for the last three months – to keep the anticipation going. You’ve collected email addresses and organized them so you are ready to send out invites to all those who have given you permission. No? Don’t beat yourself up. I suck at all that, too – but now that my fourth novel is almost here I’ve been learning. So will you. Continue reading “New Book Launch and Marketing”