Facebook is changing their look again. This time, the “Pages” receive the makeover. Seems like they’ve been paying a lot of attention to the function and look of the “business page” aspect of Facebook ever since we started sharing here on Indies Unlimited.
I’m sure you are all very comfortable with the look and feel of your Author Pages by now. Well, say goodbye. This week, Facebook will roll out the new “Streamlined” look for Pages. The biggest visual change will be a one-column timeline of your Page’s posts. This means that your posts will appear consistent on your Page and in the News Feed.
I’m not too keen on the new look. This major change limits the “visual” aspect of your Page to one column and requires more browsing from your readers to catch up on content if the reader hasn’t visited your Page recently.
On the plus side, the left-side column will feature your Page info including contact info, photos, Apps and more. Here you can see a collage of recent photos in one place. As you continue to add great visuals to your Page, your readers will be able to click on them to take them straight to the post. This might give your content added visibility for the occasional browser to your Page.
With the Apps now on the left-side column, this might also offer a chance to get your newsletter signup app in a better place. Most apps in your tab on the current format get lost. I think that the new format offers increased visibility for those types of functions.
As an admin to your Page, you’ll find the tools more accessible to see current stats and notifications in the “This Week” section on the right-side column.
A new function, Pages to Watch, is rolling out with the change. This could prove interesting. If you are a hard-core Facebook Page publisher, you might have fun with this new tool. Pages to Watch allows you to populate a list of other Pages that you want to watch or compare performance against your own.
So, if you want to compare your own Facebook Page to … let’s say … Indies Unlimited’s Facebook Page, add them to your list. On the “Overview” tab, you’ll see key stats, and a new feature to view the past week’s most engaging posts of your “watching” Page.
As always, Facebook is rolling out the change a little at a time. Eventually, you’ll wake up one morning and your Page will look different. If you haven’t noticed it yet, you can join the waitlist for the change by clicking the link just under the admin panel on your current Page.
Once the change has occurred for you, it’s important to review the placement of the apps and other info in the left-side column. Make sure that your important links and apps receive the visibility they deserve. Fortunately, the changes don’t require much time on your part to redesign, because if the current environment holds true, they’ll be changin’ again real soon.