Whether we like it or not, Facebook is still the master of the interwebs’ social universe. Even so, a few weeks ago, we revealed the fact that less than three percent of your fans actually see your posts–unless you fork over the almighty dollar, or whatever currency you deal in (let’s hope it’s not Bitcoins!)
Just as our Facebook focus wanes, they go and make another change. On February 24, the social media giant made another change to their News Feed algorithm. That’s two major changes in roughly two months.
Here’s the skinny on how you can use this change to reach more people. Before the 24th, when you post on your business/author/book “Page” it would potentially end up in the News Feed of your “Fans.” The result of that equates to about 2.5% of your fans seeing the post without additional sponsoring of the post (paying money.) Of course, the only ones that might see the post must have “Liked” your Page so, it’s very dependent on growing your Page “Likes.”
Now—since the 24th—when you post on your Page and you “tag” another Page, Facebook … and here’s the disclaimer … MAY … show the post to some of the people who Like or follow the tagged Page.
Let’s break this down a little bit. Normally, if you want a particular person to see a post, you would include their name as a tag in the post and it would show up on their page or News Feed. With the new algorithm, if you tag a “Page” it will show the Page owner the post AND potentially show the post to all the followers of the tagged page.
For example, if I announce the recent LynneQuisition on my Page where Lynne Cantwell interviews Hugh Howey, I would post it like this:
Notice what I’ve done.
First, make sure you are posting from your “Page,” not your personal site.
Then I’ve used the Facebook Page of “Wool” which has over 5,000 Likes and the “Indies Unlimited” Page which has well over 1,000 Likes to bring the story together. In the old days, if I posted this, my fans would see it (small number) and the owner of Wool (one or two people) and the owner of Indies Unlimited (one or two people) would potentially see the post.
With the new update, the post could go to over 6,000 new people, whether they have previously Liked my Page or not.
This doesn’t happen automatically. You need to have a connection between what you are talking about and tagging. If you post about the history of Ken Griffey Jr. and ballet, it is likely that Facebook will not send this through each other’s feeds. There needs to be a connection from the post to the tags. That connection is more than content.
Here’s how it works. If some of the same people that Like my page also Like the tagged Pages (Indies Unlimited and Wool), then the algorithm recognizes the connection. In addition, if the post starts getting some traction with Likes, and those Page Likes are from the same people who Like the other Pages, Facebook will decide to send it to ALL the followers of the other Pages.
The bottom line is … some Page posts that tag other Pages … MAY … end up in the News Feed of a new population of Facebook users. It’s not foolproof, but it’s a step in the right direction. Maybe it’s not time to throw away those Facebook Pages yet! Only time will tell.