Who woulda thunk it would be J.K. Rowling, of all people, to test the power of the pseudonym?
Rowling, of course, is the gazillion-selling author of the Harry Potter series. Upon hearing that she’d bought herself a Scottish castle, I wondered whether we would ever hear from her again. Hadn’t she already hoovered up all the loose change in the publishing world? Couldn’t she retire from writing and, I don’t know, administer charities or something?
Apparently not. Last fall, amid much fanfare (although lacking the squealing tweens and the giveaways of round-framed glasses that greeted the launch of the later Harry Potter books), Rowling released her first adult novel, The Casual Vacancy, to tepid reviews. Right now, it’s got a 3-star average from some 3,600 reviews on Amazon; one called-out review says the book is “like a bad movie that you just want to end so you can say you know how it ends.”
But if you thought Rowling’s literary career was over, you’d be wrong. Continue reading “Pseudonyms: A “Casual” Case Study”