When pneumonia lands Estelle Trager unconscious in the emergency room, it ruins everything for the stubborn 65-year-old woman. She’d been keeping a secret—a deadly secret—that she’d planned on taking to the grave. But now her son Adam and his wife, Liza, know about her tumors. Adam is outraged, but Estelle, who watched her mother and grandmother suffer from breast cancer in the days when no one dared speak its name, has no intention of putting her family or herself through the horrors of cancer treatment. Estelle decides there is only one solution: ask Liza, the 33-year-old daughter-in-law she once called a godless hippie raised by wolves, to kill her.
We’d all like to sell more books, right? And we’re marketing directly to our readers (or trying to), right? So maybe we should be looking to direct marketers for advice.
With that thought, I picked up the number-one bestselling Kindle book in the direct marketing category: Crush It With Kindle: How to self publish your books on Kindle and promote them to #1 bestseller status, by John Tighe. Leaving aside the typos in the title (“with” should be lower case, and “self-publish” ought to be hyphenated), I was hoping for some big insights. Alas, the only thing I learned was how to make my book resemble an infomercial. Continue reading “Direct Marketing for Indies (NOT)”